Litigation PR Agency for Law Firms in Chicago.

From raising media visibility for lawsuit filings to managing the public impact of trial outcomes, Berbay Marketing & PR excels in all aspects of litigation public relations.

As a leading litigation PR agency in Chicago and nationwide, Berbay has handled numerous high-profile cases, securing media attention and raising awareness of significant issues. Even if your case isn’t high-profile or lacks major developments, our team employs creative strategies to maintain visibility and public interest.

Berbay has managed campaigns for significant legal matters, including:

• Civil and criminal lawsuits against former film producer Harvey Weinstein for sexual assault.
• Civil and criminal lawsuits against UCLA and its former gynecologist Dr. James Heaps for sexual assault.
• Lawsuit against the City of Los Angeles and LAPD officers for the fatal shooting of a Trader Joe’s employee.
• Lawsuit against the Washington County of Virginia Sheriff’s Office and estate of Austin Lee Edwards for the murder of the Winek family.
• Settlement for the family of a young boy who was bullied to death at school.
• Lawsuit against the Orange County Sheriff’s Office for the fatal shooting of an unarmed man.
• Verdict in a photo infringement case, the largest statutory damages verdict for photography infringement in U.S. history.
• Lawsuit against the City of Los Angeles and LAPD for wrongfully releasing the identities of undercover officers.
• Settlement against Pacific Gas & Electric Company for wildfire victims caused by the utility company’s equipment.
• Lawsuit on behalf of three minor students exposed to fuel dumped from Delta Flight 89.
• Lawsuit against a school district for the sexual abuse of a special needs student by the district’s bus driver.
• Lawsuits against Dr. George Tyndall, gynecologist at USC, for the sexual abuse of patients.
• Settlement for a nationwide class action against Mercedes-Benz USA for failing to disclose a seat heater defect in certain automobiles.

Read more about our results achieved through litigation PR:

Press Conference Puts Pressure on Sheriff’s Department in Police Brutality Wrongful Death Lawsuit

Widespread Media Attention Obtained in Top-Tier Outlets About High-Profile Sexual Assault Case

Press Conference Generates Media Coverage for Lawsuit and Pushes Stalled Investigation Forward

Advantages of Litigation Public Relations for Law Firms

• Shape Public Opinion: Litigation PR helps law firms influence the narrative around a case, securing favorable media coverage. Effective communication builds trust and positively shapes public perception. By controlling the message, law firms can ensure their side of the story is heard, mitigating potential negative impacts.
• Apply Strategic Pressure: Using public relations to apply pressure on the opposition is a strategic move that influences opinions. Litigation PR communicates your narrative effectively, presenting evidence and arguments to support your position. This approach can make a significant difference in the outcome of a case, by swaying public sentiment in your favor.
• Enhance Credibility: Media reports on your litigation serve as powerful endorsements. Your firm is perceived as handling significant legal matters, attracting media for future stories. This third-party validation can be crucial in building a reputation for reliability and expertise in complex legal issues.
• Increase Recognition: Regularly sharing news about the case and your firm’s expertise increases familiarity with your name and practice, contributing to top-of-mind awareness. Potential clients are more likely to remember and choose a firm that they consistently see in the news.
• Create News Opportunities: Press releases, media alerts, and press conferences about your case create opportunities for media coverage, keeping your firm in the news cycle. These communications not only highlight the progress of the case but also position your firm as an authority in the legal field.
• Generate Leads: Positive PR showcases your firm’s expertise, enhancing your reputation and attracting prospective clients. An increased media presence can lead to more inquiries and higher conversion rates, driving business growth.

Berbay’s Litigation PR Strategies for Law Firms

With 30+ years of experience, Berbay implements strategies that resonate with the media and public, gaining attention. We assist law firms with:

• Pre-Filing PR Strategies: Our team develops comprehensive plans before lawsuit filings or case milestones, ensuring key narratives are crafted and challenges addressed. This proactive approach sets the stage for impactful media coverage. We consider potential angles and prepare responses to anticipated questions, ensuring a smooth rollout.
• Media Relations Programs: We determine which PR tactics are necessary for media coverage, such as press conferences. We oversee all media efforts, including logistics and positioning you as a thought leader. This involves detailed planning and coordination, ensuring that all aspects of the media engagement are executed flawlessly.  Read our checklist for a successful press conference.
• Identify Newsworthy Milestones: We provide journalists with timely case information and keep them updated with important news, even if the case has stalled. Our continuous engagement ensures that the case remains in the public eye, maintaining interest and support.
• Unified Communications Plans: Presenting a consistent message is crucial. Based on interviews, we develop a communication plan to guide your narrative. This plan includes key messages, talking points, and media training, ensuring that everyone involved in the case is aligned.
• Media Interaction Training: We offer media training, helping you develop messaging for interviews and guiding you through effective communication techniques. This training covers various scenarios, helping you handle different types of media interactions confidently and effectively.
• National and Local Media Exposure: Through press releases and media pitches, we generate interest in your case, nurturing relationships with journalists for positive PR outcomes. Our extensive network of media contacts ensures that your story reaches a wide audience, both locally and nationally.

Litigation PR for Defense Law Firms

For defense firms, litigation PR is vital for managing the narrative and maintaining reputation. We assist defense law firms with:

• Proactive Communication: Developing key messages that emphasize the case’s strengths and address issues from the other side. This includes crafting statements that highlight the legal merits of the defense and countering any negative publicity.
• Media Training: Ensuring defense firms are prepared for media interactions, addressing potential issues and challenges. Our training includes mock interviews and feedback sessions, helping you refine your message and delivery.
• Crisis Management Plans: Creating plans to handle negative press and respond to media inquiries, promptly correcting inaccuracies. These plans include detailed protocols for managing crises, ensuring that your firm responds swiftly and effectively.
• Legal and Ethical Compliance: Ensuring all PR strategies comply with legal and ethical standards, maintaining transparency and professionalism. We work closely with your legal team to ensure that all communications are legally sound and ethically appropriate.
• Identifying Newsworthy Milestones: Providing journalists with timely case updates to generate visibility, even if the case has stalled. Our proactive approach ensures that the defense narrative is effectively communicated and that the case remains in the public eye.

For more information on developing and implementing a strategic litigation PR plan for your law firm in Chicago, call us at (310) 405-7343 or email info@berbay.com. Visit our Litigation PR for Law Firms page for a complete overview of our PR services.