I was recently listening to a marketing podcast, wherein the speaker explained that one of the primary goals of marketing…
Each month, the Public Relations Society of America (PRSA) holds an “At Breakfast With” event, which allows public relations professionals…
You just secured a highly-coveted media interview with an outlet that will position you in front of hundreds of potential…
I recently attended the Public Relations Society of America’s (PRSA) Breakfast with Los Angeles’ New Media Reporters, including a panel…
Journalists are always looking for experts to contribute to their stories. The key to being called upon regularly is approachability…
The summer Olympics and Paralympics may be over, but that doesn’t mean we can’t learn a thing or two from…
Content marketing is defined as a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content. This…
Public relations professionals ardently wish that PR were more science than art so that it could be easily predicted. The…
Over the years, countless lawyers – male and female – have told us they want to be like the media…
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