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Media

Talking with members of the press can be nerve-racking and intimidating, even for the most seasoned professionals. This fear comes in different forms ...
There is a sense of doom in the media industry as outlets such as CNN, BuzzFeed, Gannett and VICE announce layoffs, bankruptcy, or completely shutter ...
Want Media Coverage? Here’s How to Get It A recent survey revealed that journalists only respond to about 3% of media pitches they receive and fe...
“Small” Firm Announcements
Nearly every law firm has been there. You sent a press release to the media announcing a new partner or you spent time distributing a pitch about your...
Before we dive into how to execute a successful press conference, it’s important to address what a press conference is and when you should have one....
We often field questions on the value of using a press release distribution service, such as PR Newswire or BusinessWire, or the difference between th...
How to Write a Press Release Boilerplate for Your Firm
Even as the media landscape grows more complex, traditional press releases continue to be an important part of media efforts and gaining that coveted ...
State of Journalism and Media
The media landscape is constantly evolving, and the pandemic sparked even more evolution. Muck Rack’s The State of Journalism and Cision’s Global ...
When we ask clients or prospective clients what outlets they’d like to see themselves in, national media outlets often rank at the top of the list. ...
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