Media

Recently, I’d found myself second-guessing one of my core marketing beliefs and something that I have always espoused — namely, that your database...
Each month, the Public Relations Society of America (PRSA) holds an “At Breakfast With” event, which allows public relations professionals to netw...
Facebook continues to grow and is on the verge of 2 billion users – and most lawyers could care less, according to an article by Kevin O’Keefe. ...
More than half of Twitter’s 317 million users have discovered a new business through the platform, and 94 percent of users plan to purchase a produc...
You just secured a highly-coveted media interview with an outlet that will position you in front of hundreds of potential clients – congratulations,...
Not everyone is an early adopter of the latest business trend, but if you’re still in the mindset of “Nobody’s going to look for my firm online...
Let’s face it: creating and maintaining an effective digital marketing strategy is hard. It’s mostly because the digital landscape is always chang...
Journalists are always looking for experts to contribute to their stories. The key to being called upon regularly is approachability and availabilit...
What I Learned at Berbay
September 28, 2016
Over the duration of my PR internship with Berbay Marketing & Public Relations, I was never asked to get anybody coffee or pick up dry cleaning. O...
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