Before we dive into how to execute a successful press conference, it’s important to address what a press conference is and when you should have one....
We often field questions on the value of using a press release distribution service, such as PR Newswire or BusinessWire, or the difference between th...
Many firms have felt the lasting effects of the Great Resignation, but if so many people left their jobs for brighter pastures, why are businesses hav...
Even as the media landscape grows more complex, traditional press releases continue to be an important part of media efforts and gaining that coveted ...
Choosing Beta Over VHS: Don’t Ditch Your Law Firm’s Database in Favor of Social Media
October 23, 2017
Recently, I’d found myself second-guessing one of my core marketing beliefs and something that I have always espoused — namely, that your database...
Three Tips for Pitching to Broadcast Reporters
October 3, 2017
Each month, the Public Relations Society of America (PRSA) holds an “At Breakfast With” event, which allows public relations professionals to netw...
Facebook for Lawyers: Three Tips for Your Firm
September 22, 2017
Facebook continues to grow and is on the verge of 2 billion users – and most lawyers could care less, according to an article by Kevin O’Keefe.
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More than half of Twitter’s 317 million users have discovered a new business through the platform, and 94 percent of users plan to purchase a produc...
Seven Steps to Prepare for a Media Interview
July 12, 2017
You just secured a highly-coveted media interview with an outlet that will position you in front of hundreds of potential clients – congratulations,...
