Seven Steps to Prepare for a Media Interview
July 12, 2017
You just secured a highly-coveted media interview with an outlet that will position you in front of hundreds of potential clients – congratulations,...
Digital Strategy: You’re in it for the Long Run
June 27, 2017
Not everyone is an early adopter of the latest business trend, but if you’re still in the mindset of “Nobody’s going to look for my firm online...
Berbay Visits the Natural History Museum
May 26, 2017
As a part of our Cultural Camaraderie program, the Berbay team took a trip to the Natural History Museum in Downtown Los Angeles, and even got a behin...
10 Quick and Timeless Digital Marketing Tips
April 11, 2017
Let’s face it: creating and maintaining an effective digital marketing strategy is hard. It’s mostly because the digital landscape is always chang...
Media Training: Interacting with Media
March 6, 2017
Journalists are always looking for experts to contribute to their stories. The key to being called upon regularly is approachability and availabilit...
What I Learned at Berbay
September 28, 2016
Over the duration of my PR internship with Berbay Marketing & Public Relations, I was never asked to get anybody coffee or pick up dry cleaning. O...
Olympic gold medal
Going for Gold: Social Media Lessons to Learn from Olympic Athletes
September 23, 2016
The summer Olympics and Paralympics may be over, but that doesn’t mean we can’t learn a thing or two from them. Here are a few social media market...
“AMP” It Up!
September 20, 2016
“Successful big law websites are publishing platforms. They’re no longer mundane, corporate websites; they’re used to showcase firm thought lead...
Measuring Content Marketing with Google Analytics
August 30, 2016
Content marketing is defined as a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content. This c...
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