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Media

We often field questions on the value of using a press release distribution service, such as PR Newswire or BusinessWire, or the difference between th...
Five Ways to Use Your Marketing & PR Campaign to Boost Recruiting Efforts
Many firms have felt the lasting effects of the Great Resignation, but if so many people left their jobs for brighter pastures, why are businesses hav...
How to Write a Press Release Boilerplate for Your Firm
Even as the media landscape grows more complex, traditional press releases continue to be an important part of media efforts and gaining that coveted ...
Recently, I’d found myself second-guessing one of my core marketing beliefs and something that I have always espoused — namely, that your database...
Each month, the Public Relations Society of America (PRSA) holds an “At Breakfast With” event, which allows public relations professionals to netw...
Facebook continues to grow and is on the verge of 2 billion users – and most lawyers could care less, according to an article by Kevin O’Keefe. ...
More than half of Twitter’s 317 million users have discovered a new business through the platform, and 94 percent of users plan to purchase a produc...
You just secured a highly-coveted media interview with an outlet that will position you in front of hundreds of potential clients – congratulations,...
Not everyone is an early adopter of the latest business trend, but if you’re still in the mindset of “Nobody’s going to look for my firm online...
Berbay Marketing & PR