Litigation PR Done Right: Your Guide to a Successful Campaign
In high-stakes litigation, legal strategy is only part of the equation. How a case is perceived by the public, media…
In high-stakes litigation, legal strategy is only part of the equation. How a case is perceived by the public, media…
A recent survey revealed that journalists only respond to about 3% of media pitches they receive and fewer than 8%…
AI may have dominated the conversation in 2025, but it wasn’t the only shift forcing firms to rethink how they…
If you haven’t paid much attention to Substack or wrote it off as another platform that wouldn’t gain traction, five million…
The short answer is that it depends on your business and marketing goals. Rankings can be a great opportunity to…
With approximately 239 million U.S. social media users, it’s hard to make a case not to be on social media.…
Every summer, Berbay Marketing & PR likes to take a pulse on the marketing trends shaping the professional services landscape.…
The million-dollar question: “How much money should I spend on my marketing?” Ah yes, the age-old conundrum that keeps business…
Americans have a strong appetite for news consumption, but how and when how they get their news varies greatly across…
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