If you’re a law firm seeking more lucrative commercial clients, this usually requires winning over in-house counsel first — a…
Generally, lawyers don’t like the idea of selling their services, and many firms are hesitant to hire sales executives (or…
Marketing and business development departments haven’t always had an easy relationship with law firm leaders. But according to a recent…
Studies show that it takes just milliseconds to form an initial impression about another person. Silent signals of nonverbal communication…
For lawyers trying to expand their practices, their first instinct is to broaden their marketing efforts and client base. It…
Most lawyers have gotten the hang of marketing, or at least appreciate its importance. Fewer attorneys, however, understand that marketing…
Some in the legal industry believe that litigators are better rainmakers than non-litigators – but are they? According to Craig…
Lawyers who want more clients (and who doesn’t!), can’t afford to NOT market online. While the process of making a…
As outside counsel, how many times have you asked yourself: how can I get noticed by in-house counsel when I’m…
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