Changes in Google Places Reviews to Alter Your Firm’s SEO
In a typical Google move, the company has redesigned and upgraded its popular place-reviews site, Google Places. By doing so, it has altered some content that will greatly affect a rated firm’s SEO. Specifically, Google Places will no longer be drawing reviews from other mass-review sites from around the web like Yelp or Merchant Circle. […]
Dear Berbay Blog Series: Drafting Your LinkedIn Profile
Berbay is often asked many questions about social media. We recently received an email from a professional who had questions about drafting his LinkedIn profile. Read below for his question and our response. Dear Berbay, I’m in the midst of a career change and am updating my LinkedIn Profile. I’ve been doing research by looking […]
Marketing Yourself in an Interview
We’ve been interviewing for a couple of account management positions in our firm. Most of the candidates are recent graduates or have been in the working world a few years. Everyone in our office, most of whom are young professionals themselves, have been amazed that emerging professionals haven’t been taught how to interview properly, dress […]
Relationship Versus Transaction
My husband and I both recently leased new cars on the same day but under totally different circumstances. Our dissimilar experiences made me consider the distinctions between a relationship and a transaction. It was time for a change. Even though I’ve been very happy with Lexus, I decided to try “The Ultimate Driving Machine” and […]
Marketing to Affluent Seniors Online
This morning, I had breakfast with three professionals—an attorney, a financial planner, and a CPA, who all work with high net-worth individuals. We talked about the value of optimizing a website for search and whether high search-engine rankings are of any value particularly when targeting an older, affluent market. Seniors Are Increasingly Turning to the […]
Dear Berbay Blog Series: LinkedIn Privacy Settings-Blocking Your Employment History
Berbay is often asked about the best ways to optimize and utilize social media sites such as LinkedIn, Facebook and Twitter. We were recently asked about a specific privacy setting on LinkedIn and thought our explanation might be of interest to you. Dear Berbay, When I Google an individual, often her full employment history will appear on her […]
Industry Expertise Creates Marketing Value
This morning, I heard two ads on the radio, one for Comerica Bank and the other for J.H. Cohn, an accounting firm. I found the ads particularly intriguing not only because of their timing—they ran consecutively—but also because they both emphasized the firms’ respective expertise in a variety of industries. This interested me because I […]
If You Want to Get to First Class, Sometimes You Need a Coach
I had lunch with a professional who had gone out on his own within the last year. Going solo generally presents huge challenges, but my friend faced his own personal tests as well. For example, like so many other professionals in the current economy, this individual became an entrepreneur because he could not find another position in […]
Creating Lasting Impressions Through Consistent Communication
I recently experienced some excellent examples of why it’s critical to consistently remain in front of prospective clients, especially through email, direct mail, and social media. As professionals, we need to make a lasting impression so that clients will be familiar with us when they need us; we also need to be in front of […]
When Joining a Professional Organization, Go All In
The Los Angeles County Economic Development Corporation is an untapped resource for businesses. I learned this recently when Nancy Jordan, one of the LAEDC’s regional managers, met with our team to let us know what the organization does for its “clients.” Their website is www.laedc.org. Earlier in her career, Nancy was in association management working […]