Is Your Law Firm Overlooking These Social Media Ethics Guidelines?
Social media is a great marketing tool, but just like every other form of advertising that law firms use, it comes with certain ethical guidelines. Breaching those standards can have serious consequences, too—a misguided Tweet or unclear Facebook post could, hypothetically, lead to a penalty or even disbarment. It’s a worst-case scenario, but it is […]
Seven Steps to Prepare for a Media Interview
You just secured a highly-coveted media interview with an outlet that will position you in front of hundreds of potential clients – congratulations, that’s a big win! In many ways, nailing the perfect interview is like preparing for a first date; sometimes our expectations are very different from the outcome. But remembering a few very […]
Stage Presence
While growing up, how many times did our mothers tell us to “Sit up straight” or “Don’t slouch”? Probably hundreds! And while it undoubtedly annoyed us at the time, it’s actually great business advice…especially when participating on a conference panel or making a speech or presenting your firm’s abilities to prospective new clients. You’ve probably […]
Legal Sales
Legal sales is an emerging field in law firms, and you couldn’t have hoped for a more experienced panel speaking about it at the recent LMA conference. The panel members were: David C. Burkhardt, Client Service Director at Wyrick Robbins; Sheila Ardalan Chief Operating Officer at Summit LA; Jonathan Mattson, Director of Business Development at […]
To Get Results, Woo the Gator Brain
Going before a judge for parole? Your chances of getting what you want will increase if the judge has a full stomach, according to a study done in Israel. No matter how much we’d like to think we make decisions based on critical, rational thinking, it’s often – more often than we’d like to think […]
Project vs. Program
Projects and programs are not the same thing. A project is something that has a beginning and an end. It’s execution-oriented and usually has a lower-level person assigned to it. A program, on the other hand, is usually ongoing and evolving with the eyes of senior management on it. This according to Kalev Peekna, Chief […]
Digital Strategy: You’re in it for the Long Run
Not everyone is an early adopter of the latest business trend, but if you’re still in the mindset of “Nobody’s going to look for my firm online” or “Do I really need a LinkedIn profile?” you’d better stand aside because the world is going to steamroll right over you. To be competitive today, every firm […]
Best-in-Breed Website Bios
You have about eight seconds and 150 characters for your prospects to decide if they are going to continue reading your attorney biography or click to another page. In an engaging LMA conference presentation, Anne Heathcock and Mary Trice of Winston & Strawn reported on what works now in biographies. Your Photo Make your photo […]
VR for Marketing: Keep Your Finger on the Pulse
There’s so much buzz around the world of virtual reality (VR), and industries such as hospitality, tourism, real estate, entertainment and sports are beginning to adopt this immersive video to grow their customer base and even recruit new talent. Major brands like IKEA, McDonald’s and Coca-Cola are already utilizing the medium, but it’s key to […]
Success Begins in Your Mind
At some point, everyone has encountered that person who seems to have everything going for them. You may even be a little jealous, but you recognize that this particular person deserves every bit of their success. What are they doing differently? I am not saying this is the end all, be all, but it’s likely […]