Look Before You…Yelp
Yelp can be a great resource for finding and vetting new services and businesses, but it can also be treacherous for business owners. It’s all too easy for a consumer to go online and leave a bad review after one negative experience, without giving the establishment a chance to make things right first. My husband […]
The Biggest Marketing Mistake
Recently, a prospective client asked me a very valuable question: What is the biggest mistake that small firms typically make when it comes to marketing? The answer that came to me immediately is simple: Many small firms fail to fully realize the potential that online marketing – your website and social media vehicles – has […]
I Can See You at the Other End of the Pipeline
Again today I encountered this debate, which is really no debate at all. We are both saying the same thing, only looking at the business pipeline from different ends of the pipe. In a meeting with prospective clients, I was explaining how our focus is on maximizing visibility and reinforcing our client’s expert positioning in […]
Dazzle Your Audience with Practical Giveaways
Giveaways are essential to making a lasting impression in your audience’s mind after an exhibition or conference. Trying to stand out from the other exhibitors can be challenging as attendees are usually bombarded with candy, pens and other generic freebies. As marketers, we are taught to think outside the box and focus on what the […]
Which Social Media Site is Best for Legal Professionals?
The annual Marketing Partner Forum, held in Naples, Florida, brought together managing partner, marketing partners and senior business development professionals to examine how attorneys and law firms can stay relevant in a very crowded marketplace by providing greater value to clients. A recap of six of the sessions follows along with the key takeaways. I’d […]
Secure Your Worth: The Value of Specialization
The annual Marketing Partner Forum, held in Naples, Florida, brought together managing partner, marketing partners and senior business development professionals to examine how attorneys and law firms can stay relevant in a very crowded marketplace by providing greater value to clients. A recap of six of the sessions follows along with the key takeaways. I’d […]
Measuring Your In-House Counsel’s Value
The annual Marketing Partner Forum, held in Naples, Florida, brought together managing partner, marketing partners and senior business development professionals to examine how attorneys and law firms can stay relevant in a very crowded marketplace by providing greater value to clients. A recap of six of the sessions follows along with the key takeaways. I’d […]
What is an “Experience Economy”?
The annual Marketing Partner Forum, held in Naples, Florida, brought together managing partner, marketing partners and senior business development professionals to examine how attorneys and law firms can stay relevant in a very crowded marketplace by providing greater value to clients. A recap of six of the sessions follows along with the key takeaways. I’d […]
The Future of Mobile App Usage
If you have a smartphone, more than likely you use mobile apps, perhaps on a daily basis. Apps, short for “applications” or programs that run on a mobile device, can be fun, help you stay organized and offer easy access to the web. According to Flurry Analytics, mobile apps usage increased 115 percent in 2013. […]
Routine Experiences Call for Memorable Marketing
I’m a creature of habit as many humans are. I shop at the same grocery store, use the same dry cleaners, and so on. A routine trip to a Ralph’s grocery store on a busy Sunday evening left a positive impression on me, and got me thinking about the importance for everyday providers to make […]