Does Your Marketing Go Out the Door When a Partner Leaves?
Your firm puts forth significant time and resources to a partner’s marketing and public relations initiatives, only for them to get poached by a competitor after a few years. Now what? Were your efforts wasted on elevating an individual who takes that high-profile visibility to a new firm? It’s a valid concern and one that […]
The Power of Alumni Networks: A Strategic Tool for Business Development
When professionals walk out the door, does your firm see this as a closed chapter—or an opportunity? If you’re not leveraging former employees to create lasting relationships, you’re overlooking a prime source of referrals and potentially new business. A corporate alumni network – employers who maintain a relationship with their ex-employees – historically functioned as […]
The Evolution of Legal Marketing: From Tradition to Transformation
*For the purpose of this blog, we use advertising and marketing interchangeably. Unprofessional and unethical – that’s how legal marketing was viewed until a 1977 landmark Supreme Court decision in Bates v. State Bar of Arizona opened the doors for lawyers to begin advertising for the first time. Lawyers Bates and O’Steen placed an advertisement […]
Your Website Bios Suck and Here’s Why
Statistics show that a professional’s bio is often the first entry point for prospects, yet many firms devote more time to other pages and neglect bios for years (or more). The focus on other pages, whether due to a belief that they are the primary conversion tools or a desire to highlight a team-oriented approach, […]
To Post or Not To Post: Should Your Firm be on Social Media?
With approximately 239 million U.S. social media users, it’s hard to make a case not to be on social media. Does that mean you must be active on all of the platforms? If not, which platforms should you spend your time and marketing dollars on? We are here to answer that question. It Depends on […]
The Role of Finders, Binders, Minders & Grinders in Law Firms – How Each Contributes to Business Growth
Managing partners, CMOs and other law firm leaders face the difficult task of keeping attorneys focused on billable hours while fostering a culture that values business development efforts. Many law firm leaders bemoan that some of their attorneys are not actively contributing to key firm efforts, like business development, client retention, marketing, etc. The attorneys […]
Legal Marketing Trends: Takeaways from 2024 Marketing Partner Forum
The 2024 Marketing Partner Forum (MPF), which Berbay has proudly sponsored for more than a decade, explored marketing strategies for collaboration and innovation in legal marketing. In case you missed the conference, we are here to provide key takeaways. AI Is Top of Mind—Even If Most Firms Aren’t Quite on Board Yet Virtually every session […]
What to Know Before Rebranding Your Firm
If you’re reading this, it means our team survived The Great Berbay Rebrand of 2023 – a complete redesign of our logo and website. Now that we made it to the other side, we decided to share all the lessons we learned along the way. So, if you’re considering biting the bullet and redesigning your […]
Marketing Dos and Don’ts for Financial Firms in Crisis
If you’re a financial advisor, you know all too well that the only thing constant in the market is change. Still, that doesn’t make a turbulent market any less nerve racking. When your firm is facing a market crisis, you can leverage time-tested PR tactics to minimize damage and calm investors’ fears. Below, find five […]
Four Strategic Steps to Creating a Successful Email Marketing Campaign
Creating a “business” environment that complements other marketing channels, increases brand awareness, and builds relationships that drive direct sales is a key factor in establishing a successful email marketing campaign. iContact’s “Email Marketing 101: Invest, Engage and Grow in 2016” webinar focused on how email marketing is a cost-effective solution that gives users the power […]