Handshakes vs. Hashtags: Overcoming Generation Gaps in Your Marketing
The business world talks endlessly about generational differences in the workplace. How each generation likes feedback. Where they prefer to work. How they communicate. Whether dress codes matter. But there’s another less discussed area where generational differences can create tension: marketing. Marketing can force a lot of uncomfortable questions. How much do we spend and […]
Is Email Marketing Dead? No, But…
Berbay has long been a proponent of email marketing, particularly the value of sending consistent, highly relevant e-newsletters to targeted audiences. For professional services firms, email has served as a reliable way to reinforce thought leadership and stay top of mind with clients and referral sources. But recent conversations have raised the same question repeatedly: […]
10 Marketing and Public Relations Lessons from 2025
AI may have dominated the conversation in 2025, but it wasn’t the only shift forcing firms to rethink how they approach marketing and public relations. The continued shrinking of newsrooms, escalating advertising costs and heightened reputational risks were just a few of the issues impacting how professional services firms build visibility and credibility. As the […]
Does Your Marketing Go Out the Door When a Partner Leaves?
Your firm puts forth significant time and resources to a partner’s marketing and public relations initiatives, only for them to get poached by a competitor after a few years. Now what? Were your efforts wasted on elevating an individual who takes that high-profile visibility to a new firm? It’s a valid concern and one that […]
The Power of Alumni Networks: A Strategic Tool for Business Development
When professionals walk out the door, does your firm see this as a closed chapter—or an opportunity? If you’re not leveraging former employees to create lasting relationships, you’re overlooking a prime source of referrals and potentially new business. A corporate alumni network – employers who maintain a relationship with their ex-employees – historically functioned as […]
The Evolution of Legal Marketing: From Tradition to Transformation
*For the purpose of this blog, we use advertising and marketing interchangeably. Unprofessional and unethical – that’s how legal marketing was viewed until a 1977 landmark Supreme Court decision in Bates v. State Bar of Arizona opened the doors for lawyers to begin advertising for the first time. Lawyers Bates and O’Steen placed an advertisement […]
Your Website Bios Suck and Here’s Why
Statistics show that a professional’s bio is often the first entry point for prospects, yet many firms devote more time to other pages and neglect bios for years (or more). The focus on other pages, whether due to a belief that they are the primary conversion tools or a desire to highlight a team-oriented approach, […]
To Post or Not To Post: Should Your Firm be on Social Media?
With approximately 239 million U.S. social media users, it’s hard to make a case not to be on social media. Does that mean you must be active on all of the platforms? If not, which platforms should you spend your time and marketing dollars on? We are here to answer that question. It Depends on […]
The Role of Finders, Binders, Minders & Grinders in Law Firms – How Each Contributes to Business Growth
Managing partners, CMOs and other law firm leaders face the difficult task of keeping attorneys focused on billable hours while fostering a culture that values business development efforts. Many law firm leaders bemoan that some of their attorneys are not actively contributing to key firm efforts, like business development, client retention, marketing, etc. The attorneys […]
Legal Marketing Trends: Takeaways from 2024 Marketing Partner Forum
The 2024 Marketing Partner Forum (MPF), which Berbay has proudly sponsored for more than a decade, explored marketing strategies for collaboration and innovation in legal marketing. In case you missed the conference, we are here to provide key takeaways. AI Is Top of Mind—Even If Most Firms Aren’t Quite on Board Yet Virtually every session […]