Sparking Your Attorneys’ Marketing Drive
When law firms take the initial step in ramping up their marketing momentum, oftentimes they come across the challenge of sparking that same marketing initiative and drive within their individual attorneys. Given the constant pressure of billable hours, devoting time to marketing can be overwhelming and time consuming for attorneys. They have a preconceived notion […]
Marketing vs. Business Development for Law Firms
We constantly hear the terms “marketing” and “business development” used interchangeably, often with respect to law firms, but how do they differ? What do each of these strategies entail and how should they be utilized within a law firm setting to grow business? Typically, since clients hire individual lawyers rather than law firms, it’s pretty […]
New Coke vs. Coca-Cola Classic: 30 Years Later
If there is one thing we know, it’s following the adage: “If it ain’t broke, don’t fix it.” If there is no evidence of a real problem, don’t create a problem that isn’t there, just to fix it. In the early 1980’s, the Coca-Cola/Pepsi rivalry reached an all-time high when a blind taste test revealed […]
Miss Universe Blunder: Simple Mistake or Stroke of PR Genius?
On December 20, 2015, we watched in horror as Steve Harvey erroneously announced Miss Colombia as winner of the Miss Universe pageant. If you’re like me, you hadn’t watched the beauty contest in years but with the help of social media, were able to replay the mistake seen and heard around the world. You could […]
Customer satisfaction revealed in a cup of coffee
One of my favorite coffee shops recently demonstrated that a business’ approach to a problem – not the problem itself – is what creates long-lasting impressions. My husband and I usually go to Peet’s Coffee every morning. We drove up to the one on Montana Avenue in Santa Monica the other day and there was […]
How B2B Companies Can Harness the Power of the Internet
Particularly for small companies, digital marketing tactics can be overwhelming. There’s an endless array of B2B marketing options available, some more effective than others, and you could spend days trying to sort them all out. While many marketing trends have come and gone, others should still be a vital part of your marketing mix. Below, […]
Marketing Buzzwords Explained
I think it’s really funny when people use marketing jargon or industry jargon in general for that matter. I just want to scream, “No one understands you!” With marketing jargon, marketing professionals likely don’t understand it, let alone people with no marketing experience. I think people try to use buzzwords to make it look like they know […]
Make a Living at What You Love…But, Learn How to Market
I knew what to expect as soon as the professor told me none of his students take business classes. These were jewelry students, but it applies to a large percentage of every profession: Many practitioners, whether they are artists or lawyers, whether they work with their hands or provide services, resist the idea that they […]
Take Charge of Your Online Presence
Social media and the online world in general have many professional services firms worried…but why? With so many benefits of social media, it’s crucial for professionals to take control of their online presence, and make it work for them. A law firm client we recently worked with was completely averse to having a LinkedIn profile, […]
Practical Innovation on an Everyday Scale
In June, Proctor & Gamble introduced a new product, ZzzQuil, a product line extension of the over-the-counter sleep aid NyQuil, but without the cold medicine ingredients. In a recent Wall Street Journal article, “The Innovator’s Enigma,” John Bussey discussed analysts’ negative reaction not to the product itself, but to the fact that it was derivative, […]