Strategic Marketing.

“The more things change, the more they stay the same.” This saying feels more relevant than ever in today’s public…

Disappointed in Your Chambers Ranking (Or Lack of One)? Lists and rankings of law firms have become ubiquitous, with some…

Your firm puts forth significant time and resources to a partner’s marketing and public relations initiatives, only for them to…

When professionals walk out the door, does your firm see this as a closed chapter—or an opportunity? If you’re not…

Statistics show that a professional’s bio is often the first entry point for prospects, yet many firms devote more time…

Every summer, Berbay Marketing & PR likes to take a pulse on the marketing trends shaping the professional services landscape.…

You’ve Got Mail! Most readers of a certain age will remember the iconic AOL alert when a new email was…

The Legal Marketing Association (LMA) 2024 Annual Conference went ALL IN on the latest innovative strategies and best practices to…

The million-dollar question: “How much money should I spend on my marketing?” Ah yes, the age-old conundrum that keeps business…