Search Engine Optimization.

AI may have dominated the conversation in 2025, but it wasn’t the only shift forcing firms to rethink how they…

Every summer, Berbay Marketing & PR likes to take a pulse on the marketing trends shaping the professional services landscape.…

The word marketing can be subjective. If you ask a room of people what marketing entails, you will hear a…

We can all agree (hopefully) that the prominence and importance of online reviews (Google, Yelp, etc.) is only growing. Professional…

The competitive landscape for plaintiff lawyers is perhaps more challenging than any other area of law. The market seems to…

Speakers: Guy Alvarez, Chief Engagement Officer, Good2bSocial Mary M. Trice, Digital & Marketing Communications Manager, Winston & Strawn LLP  …

Not everyone is an early adopter of the latest business trend, but if you’re still in the mindset of “Nobody’s…

This year’s U.S. Consumer Legal Needs Survey has just been released, and the results are hardly surprising. Like virtually every…

Let’s face it: creating and maintaining an effective digital marketing strategy is hard. It’s mostly because the digital landscape is…