You just secured a highly-coveted media interview with an outlet that will position you in front of hundreds of potential…
I recently attended the Public Relations Society of America’s (PRSA) Breakfast with Los Angeles’ New Media Reporters, including a panel…
This year’s Public Relations Society of America (PRSA) Western District Conference, held in Riverside, CA, covered a number of emerging…
When done well, public relations has an exponentially positive impact on commercial real estate firms. PR is extremely cost effective,…
Journalists are always looking for experts to contribute to their stories. The key to being called upon regularly is approachability…
According to the Public Relations Society of America, the official definition of public relations is, “a strategic communications process that…
Over the duration of my PR internship with Berbay Marketing & Public Relations, I was never asked to get anybody…
Public relations professionals ardently wish that PR were more science than art so that it could be easily predicted. The…
After 13 years, a half dozen newsrooms and multiple states, I made the switch from a career in journalism to…
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