Public Relations.

Journalists are always looking for experts to contribute to their stories. The key to being called upon regularly is approachability…

According to the Public Relations Society of America, the official definition of public relations is, “a strategic communications process that…

Over the duration of my PR internship with Berbay Marketing & Public Relations, I was never asked to get anybody…

Public relations professionals ardently wish that PR were more science than art so that it could be easily predicted. The…

After 13 years, a half dozen newsrooms and multiple states, I made the switch from a career in journalism to…

Over the years, countless lawyers – male and female – have told us they want to be like the media…

We were recently talking with a professional services firm that works with high net worth clients. They were interested in…

Ever wonder why you see the same recycled faces on television or quoted in the newspaper?  You may find yourself…

In this age of information, we’re bombarded by anywhere from 3,000 to 20,000 marketing messages in a day, and it…