Many believe that if you change your mindset, everything else changes. Therefore, it stands to reason, the best way to…
If marketing is a numbers game, wouldn’t it be helpful to have the ability to slice and dice the numbers…
There used to be a time when, if you were a capable attorney, you would get new business simply because…
The path to partnership, which many attorneys aspire to achieve, can be a long and challenging road. In order to…
Everyone loves a party. Unfortunately, large events often mean wasted food, disposable decorations and garbage bags full of cups and…
If you want to better use technology at your law firm, mark your calendars for October 21st and 22nd for…
In-house legal marketers have become commonplace in law firms, but hiring client-facing sales staff has taken longer to catch on.…
Disney. Coca-Cola. Instagram. These iconic brands share one thing in common—their names are instantly recognizable by their brand’s font. Without…
There are two traits that all humans share: we’re wired to look for patterns and we love stories. When we…
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