Let me tell you about myself…
What kind of information should appear in your professional biography, whether it’s on your website or a biography you furnish to an organization as a speaker? Should your biography include personal information, such as where you were born, the high school you went to, or the number of children you have? If so, which information […]
Is Professional Services Marketing a Waste of Energy?
Sometimes when I meet with a professional service firm that wants to talk about marketing, a painful image comes to mind—a great lumbering beast, its body parts flailing about, one not knowing what the other one is doing. Although the beast is lumbering forward, it’s wasting so much energy which, if harnessed, could propel it […]
Effective Marketing Depends on a Shipshape Database
If your database isn’t in tiptop shape, your marketing program is missing its very core. By database I mean the list of people with whom you want to communicate on a regular basis — current and former clients, prospective clients, and referral sources. Tiptop shape means your database has to be up-to-date with everyone’s current […]
Unleashing the Marketer Within
A couple of years ago, I took over as leader of about a 25 person networking group, which meets monthly. No one who knows me would call me shy and retiring, but I’m also not what you would call a “born leader.” However, in the past few years, I’ve seen my leadership skills grow and […]
Email Marketing – How Often Is Too Often?
How often should you send an eblast? There is no pat answer, but John, who owns the spinning studio I go to, gave me some food for thought today. I told him that I enjoyed receiving his email newsletters, which seemed to come fairly frequently, although I had never stopped to think exactly how often. […]
Mine Your Gold Mine
If I told you I knew the location of an untapped gold mine you could exploit for years, but it would take some effort to claim, would you be interested? I do know where that gold mine is, and I’m always amazed at how many professionals lose interest when they hear what it takes to […]
Shameless or Smart?
A client recently used the term “shameless marketing” to describe the tactics of a successful litigator. He wanted to emulate those tactics and was exhorting his partners and associates to do so as well. Now, “shameless” is a relative term. What seems shameless to one professional may be smart to another. For example, one of […]
Motivate Young Professionals to Market
Can young professionals be taught to market even if they’re not natural rainmakers? Yes, they can – provided they are interested and motivated. After all, you don’t have to be perfect at marketing to be successful. Marketing is a numbers game, and success just depends on hitting your numbers, even if you’re going about it […]
Site Unseen: Why Revising Your Website Should Be an Absolute Priority
By: Sharon Berman
Published: The Daily Journal
At a time when Web 2.0 and social media marketing are on everyone’s lips, a surprisingly large group of professionals are still far behind the times with the web’s first incarnation. They haven’t touched their website in years – or worse, they don’t have one at all. An outdated website is easily spotted because the most recent piece of “news” was posted in 2008 or much earlier.
Missing Link: You have a LinkedIn profile. Now what?
By: Sharon Berman
Published:The Los Angeles Daily Journal
If you’re like many of your peers, you know someone who already has a profile on LinkedIn, the social networking site geared toward professionals. You may even have a LinkedIn profile but are wondering how to use LinkedIn as a rainmaking tool.
The purpose of social professional networking sites, such as LinkedIn, is no different than any other kind of professional networking: It’s to build long lasting relationships.