A New Thriving Real Estate Market
At the recent Los Angeles Silicon Beach Real Estate Summit, presented by Bisnow, a panel of commercial real estate professionals discussed the driving factors luring start-up technology and media companies to coastal towns. This area, which is increasingly being referred to as “Silicon Beach,” includes Playa Vista, Marina Del Rey, El Segundo and Santa Monica, The […]
Second Quarter Marketing ChecklistPublished: The Recorder
By: Sharon Berman
Published: The Recorder
As professionals, we are so focused on what’s in front of us that it can be hard to believe we are already in the second quarter of 2012. The beginning of the second quarter, however, is a good time to stop, take a breath, look back at the first quarter’s marketing results, and determine what, if anything, needs to be adjusted in order to improve.
Glittering Differently
There are almost always firms in your market that are larger and more prominent than yours. The challenge then is distinguishing your business based not on size or flashiness, but through innovative marketing techniques that showcase what makes your firm different. This was the challenge for many dealers promoting their wares at an antique and […]
LinkedIn: What Now?
Ok, I admit it. Although I regularly post updates on LinkedIn, I hadn’t reviewed my LinkedIn profile for quite a while. Our account managers, who give a terrific presentation on “LinkedIn: What Now?” used my profile as an example during a talk, and sitting there, I realized that I was overdue in going back to […]
Emerging from the Shadows: Segueing from Service Partner to Rainmaker – Published: Bloomberg Law
By: Sharon Berman
Published: Bloomberg Law
Rainmaking is not a requirement for success as a lawyer; however, it is a requirement if you want to build a business or be your own respected and valued business entity within a firm.
Many attorneys have built fruitful careers as “service partners,” deeply competent partners who actually do the work their colleagues generate. These attorneys might communicate with clients regularly and play a role in keeping them happy, but generally they are not relied on to bring in clients. Service partners are told that, while it would be appreciated if they got the firm new clients, they should focus more on performing the labor other partners create than developing business.
Meeting New Organization Members
I recently attended a new member luncheon for the Legal Marketing Association (LMA) – Los Angeles Chapter. Although I have been a member of the organization for several months now, I still consider myself a new member, seeing that the majority of the members have been involved for many years. I thought it was a […]
Creating Rapport With Prospective Clients
I met with a prospective client to present our proposal for marketing and public relations services, and at the end of the meeting, I asked when would be a good time to follow up. He said he would try to review the proposal with the President of the firm on Wednesday, as Tuesday he would […]
Now Available: "Mid-Year Marketing Accelerator" Webinar
Get the most out of your marketing for 2012. Listen to our recent webinar, “Mid-Year Marketing Accelerator: Tune Up and Fast Track Your Marketing.” The webinar discusses what you can do now to get more out of your marketing in the next six months, and lay the groundwork for 2013. The webinar covers a range […]
What In-House Counsel Want – The Recorder
By: Sharon Berman
Published: The Recorder
Among a law firm’s eternal questions is how to best market to in-house counsel. Because in-house counsel are clients of our clients, we are always seeking venues to hear firsthand perspectives on how to do this. What breaks through the barrage of material they receive and differentiates an attorney or law firm? What has motivated them to take the leap of faith required to give a lawyer their first chance doing work for the company? What then makes them willing to expand that share of the available work?
Playing by the A/E/C Rules
I listened to a teleseminar last week, How Buyers Buy A/E/C Services, hosted by RAIN Group. What stuck out for me was the underlying theme of “Know the rules, play by the rules,” which was a reminder that the A/E/C world operates slightly different than other professional services industries. For A/E/C services, everything is centered […]