Marketing Buzzwords Explained
I think it’s really funny when people use marketing jargon or industry jargon in general for that matter. I just want to scream, “No one understands you!” With marketing jargon, marketing professionals likely don’t understand it, let alone people with no marketing experience. I think people try to use buzzwords to make it look like they know […]
Make a Living at What You Love…But, Learn How to Market
I knew what to expect as soon as the professor told me none of his students take business classes. These were jewelry students, but it applies to a large percentage of every profession: Many practitioners, whether they are artists or lawyers, whether they work with their hands or provide services, resist the idea that they […]
Survey Discusses How Corporate Counsel Feel About Blogs
Law firm blogs, long considered a necessary part of the marketing mix, may be losing some of their impact. According to Law Sites, the results of the 2015 State of Digital & Content Marketing Survey show that corporate counsel are finding law firm blogs less useful and credible than they did just a few years […]
The Icing on the Cake: The Power of Using Freebies to Secure Your Next Client
With hundreds of wedding venues, vendors and coordinators in the industry, choosing the right one can be very overwhelming for a bride. When selecting the all-important venue for my big day, I ultimately chose the one that gave me the most perks. I went about my decision the same way I thought our prospective clients […]
Tips for Improving Your Attorney Bio for Search Engines
Attorney bios are the most visited pages of a website, accounting for about 80% of all legal site traffic. In addition, two-thirds of all website traffic generate from an organic search. With that said, there are many “back-end” components to this page that attorneys overlook, and doing so may deter the viewer from clicking […]