Challenges of Business Development in the Legal Landscape
Most law firms know that business development is necessary for a strong bottom line. However, many lack the tools or plan to set it in motion. Many in-house legal marketers have to balance a fine line of stressing the importance of business development while not infringing on the amount of billable hours attorneys must account […]
Are You of the Same Opinion as Managing Partners on the Permanency of Important Trends?
The 3 Geeks and a Law Blog article, “Managing Partners on Change: Clients Don’t Ask, Partners Resist,” shared data from the 2016 Altman Weil MP Survey. Managing Partners provided their opinions on the permanency of important market trends; more price competition, technology replacing human resources, more non-hourly billing, erosion of demand for law firms, decreased […]
5 Reasons to Say No and 4 Strategies to Help You Learn How
What one word with only two letters and one syllable is probably the most difficult word to say? Give up? It’s “NO.” As Robin Bull points out in her article on learning how to say no, “Practical Strategies to Help You Say No,” even those of us with the strongest resolve to decline can break […]
Five Essential Tips for Getting the Most Out of Your Online Profiles
If you’ve ever Googled your firm, you’ve probably seen it listed on a number of directories and review websites like Yelp, Super Lawyers, AVVO and others. Perhaps some of your information is incomplete or incorrect. Or, maybe you expected to see your name, only to discover that your firm wasn’t listed at all. These issues […]
Pokémon Go and the Gamification of Real Life
Now that the furor surrounding the popular augmented-reality game Pokémon Go has somewhat died down since its July release, we have a chance to step back and examine exactly why the app got so popular so fast. It’s true that nostalgia plays a part; the game caters to the many millennials who have fond childhood […]
Keeping Your PowerPoints on Point
Visuals, visuals, visuals and a strong, personal presentation style. Those are the messages that came through loud and clear for developing a presentation that keeps your audience engrossed, communicates your expertise and makes you memorable. TED-style talks relaying these messages broke through the clutter at two recent conferences – one for legal marketers, the other for […]