The Art & Science of Marketing: ProVisors Real Estate Affinity Group

MB ProVisor Presentation

Megan Braverman, Principal of Berbay Marketing & PR, presented to the ProVisors Real Estate Affinity Group on the art and science of real estate marketing. She discussed a range of topics, from embracing artificial intelligence to data-driven decision-making.

Here are a few takeaways from the presentation:

  • Content evolution: Multi-media, such as live polling, makes for more memorable content and expands your reach.
  • It’s all about the data: Remember, data is the key to making informed marketing decisions. Let’s leverage it for better outcomes.
  • AI Insights: Did you know only 7% of professionals are experimenting with generative AI tools? We all need to be more curious and embrace it as a tool that will change the way we work.
  • Communication is key: From creative subject lines and personalized content to ensuring your message is going to the right people, all these tactics can have a positive impact on ROI.

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