At any given moment, thousands of public relations pros are competing for the attention of busy reporters. So, how do you make your pitches and press releases stand out? Public Relations Society of America hosted a media relations panel examining seven strategies to pique reporters’ interest.
Berbay has long been a proponent of email marketing, particularly the value of sending consistent, highly relevant e-newsletters to targeted
AI may have dominated the conversation in 2025, but it wasn’t the only shift forcing firms to rethink how they
“If you get me in front of the prospect, I can close them.” We hear this all the time. But
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