Litigation PR Agency for Law Firms in Dallas.

When high-profile litigation threatens a client’s reputation, the court of public opinion moves faster than any legal proceeding. The narrative that forms before the first motion is filed shapes how the media and public perceive the case. Public relations for law firms handling these high-profile cases becomes essential in managing perception while legal strategy unfolds.

We manage crisis communications and litigation PR for law firms navigating complex, high-stakes cases. As a specialized law firm marketing agency with over 30 years of experience, Berbay Marketing & PR understands how media attention impacts legal outcomes. We help Dallas law firms control the narrative, protect their client’s reputation and maintain credibility throughout litigation.

What Litigation PR Involves

Litigation public relations shapes how a case appears to the public as it moves through the courts. Unlike crisis management, which addresses immediate threats, litigation PR maintains a strategic communications approach throughout an entire case. This means developing key messages, managing media inquiries and ensuring consistent information reaches all relevant audiences.

The work often begins before charges are filed or complaints are served. Early preparation includes identifying potential reputational risks, establishing communication protocols and creating response frameworks. Once litigation starts, we monitor media coverage, respond to inquiries and proactively share information that supports the client’s position without compromising legal strategy.

Managing Media Relations During Legal Proceedings

Our approach is proactive. We work with legal teams to determine what information can be shared publicly and when. This involves preparing statements, arranging interviews and providing background information to reporters who cover the case.

We monitor media and address issues in real time. Depending on the case, we work with journalists across local, regional and national outlets, tailoring our outreach to the target audience—legal, business and general interest. This includes reporters at outlets such as The Dallas Morning News, Dallas Business Journal, NBC 5 DFW, FOX 4 News Dallas–Fort Worth, as well as reporters covering Texas litigation.

Coordinating Internal and External Communications

Litigation affects more than just the parties named in court documents. Employees, clients and partners all need clear, consistent information about how cases impact them. We develop internal communications that keep parties informed without revealing sensitive legal strategy.

External audiences require different messaging. We craft statements for public distribution, prepare spokespeople for media interviews and create content that reinforces the client’s position. This coordination ensures everyone from the legal team to the marketing department shares aligned messages, preventing contradictions that could undermine the case.

Why Choose Berbay as Your Dallas Litigation PR Agency?

We bring a deep understanding of both legal matters and public relations strategy. Our team includes professionals who have managed communications for complex litigation involving intellectual property disputes, employment claims, government agency investigations and high-profile civil cases. We understand litigation procedures, legal ethics and the unique challenges law firms face when discussing active cases.

Our established media relationships across legal, business and trade publications enable us to place stories, provide context and shape coverage in ways that support our clients’ objectives. We’ve worked with law firms in Chicago, New York, Washington, DC and other major cities, giving us national reach and local media expertise in major legal markets, including Dallas. This network allows us to respond quickly when stories break in Texas courts and maintain steady coverage throughout lengthy legal proceedings.

Berbay has facilitated comprehensive campaigns for significant legal matters, including:

• Civil and criminal lawsuits against former film producer Harvey Weinstein for rape and sexual assault.
• $4 billion settlement for victims of systemic sexual abuse in LA County juvenile halls.
• Civil and criminal lawsuits against University of California Los Angeles (UCLA) and UCLA’s former gynecologist Dr. James Heaps for sexual assault.
• Lawsuit against the City of Los Angeles and Los Angeles Police Department officers for the fatal shooting of a Trader Joe’s employee.
• Lawsuit against the Washington County of Virginia Sheriff’s Office and estate of Austin Lee Edwards, “Catfish Cop,” for the murder of the Winek family.
• Federal lawsuit filed against operator of Chiquita Canyon Landfill and Sunshine Canyon Landfill on behalf of residents sickened by noxious fumes and odors.
• Settlement for the family of a young boy who was killed at school by bullies.
• Lawsuit against the Orange County Sheriff’s Office for the fatal shooting of an unarmed man.
• Verdict for a photo infringement case, the largest maximum statutory damages verdict for photography infringement in U.S. history.
• Lawsuit against the City of Los Angeles and Los Angeles Police Department for wrongly releasing the identities of undercover officers.
• Massive settlement against Pacific Gas & Electric Company for the victims of wildfires caused by the utility company’s equipment.
• $102.5 million verdict for two female students who were sexually abused by their music teacher in the Union School District.
• $61 million verdict against two drivers responsible for the death of Torrance baseball player, Jesse Esphorst, Jr.
• $13 million verdict against Los Angeles Unified School District for the sexual abuse of a 14-year-old student by a former teacher.
• Lawsuit on behalf of three minor students who were exposed to fuel dumped from Delta Air Lines, Inc. (Delta) Flight 89.
• Lawsuit against a school district for the sexual abuse of a special needs student by the district’s bus driver.
• Lawsuits against Dr. George Tyndall, gynecologist at University of Southern California (USC), for the sexual abuse of patients.
• $35 million verdict against Pomona Unified School District on behalf of Jane Doe 4 who was raped by a former track coach.
• $4.7 million damages award – highest issued in Canada for a defamation campaign involving 53 individuals for over a decade.
• Settlement for a nationwide class action against Mercedes-Benz USA for failing to disclose a seat heater defect in certain automobiles.
• Lawsuit filed against LA County DA’s Office & Probation Dept. for the death of El Monte police officer, Joseph Santana.

Get Strategic Litigation PR Support in Dallas

We execute comprehensive litigation PR strategies that generate visibility for a lawsuit filing, publicize a trial or verdict/settlement, or minimize the public impact of a negative outcome.

Our approach integrates seamlessly with legal strategy, ensuring communications support rather than complicating case objectives. Contact us to discuss how we can help manage your Dallas litigation communications.