How to Effectively Use AI, Tracking, Social Media Algorithms and Other Technology in Your Marketing
October 23, 2023
With changing social media algorithms and the proliferation of AI, it can often feel like advances in technology are endless. Keeping on top of these ...
Seven Public Relations Trends for 2023: AI, Video Content, Personalized Pitching, Multimedia and More
August 31, 2023
In a professional service firm’s marketing toolbox, public relations is a Swiss Army knife. Not only can public relations be used to raise your firm...
LinkedIn has announced several new platform updates for 2023, which could aid in your social media marketing, recruiting and more. We’ve outlined th...
Social media is undoubtedly an invaluable tool for many businesses – law, real estate and financial firms alike. It not only helps businesses connec...
A Breakdown of Statistics for the Most Popular Social Media Platforms: What You Should Consider for 2021
February 25, 2021
If you’re using Facebook, Twitter, LinkedIn and Instagram for marketing purposes, it’s important to understand the recent statistics that demonstr...
Should Professional Service Firms Use TikTok?
January 20, 2021
TikTok is a social media platform that allows users to create short-form videos for entertainment and educational purposes, and it is especially popul...
5 Steps to Conduct a Social Media Audit
January 12, 2021
Analyzing the success of your firm’s social media should be done on a regular basis. An in-depth audit will not only tell you how it’s performing,...
Getting the Most Out of LinkedIn is Easier Than You Think: How to Amplify Your Presence to Generate New Business
December 18, 2020
Social media can be overwhelming, and some people even think it’s purposeless – and certainly not a driver of business. But that’s far from the ...
Which Social Media Platform Should You Use for Advertising?
December 14, 2020
For decades, traditional media has generated exposure for many businesses, but in a digital era, social media has taken the ad industry by storm. Here...
