Social Media

Getting Value Out of Video: Dos and Don’ts for Law Firms
July 25, 2017
According to the National Law Review, people watch nearly 5 billion videos online every day. Videos are no longer optional—they’re an important pa...
Twitter Tips for Attorneys (Yes, You Should Be Using Twitter)
June 6, 2017
There’s often the misconception that social media is only for millennials or hotshot corporate lawyers, but regardless of your age, practice or rank...
Notes from the PRSA Western District Conference
April 18, 2017
This year’s Public Relations Society of America (PRSA) Western District Conference, held in Riverside, CA, covered a number of emerging issues in pu...
Online Client Research Isn’t Going Away Anytime Soon
April 14, 2017
This year’s U.S. Consumer Legal Needs Survey has just been released, and the results are hardly surprising. Like virtually every other legal industr...
10 Quick and Timeless Digital Marketing Tips
April 11, 2017
Let’s face it: creating and maintaining an effective digital marketing strategy is hard. It’s mostly because the digital landscape is always chang...
Influencer Marketing – What It Is and Dos and Don’ts
March 20, 2017
Influencer marketing is a great way to reach a captive audience and leverage the trust that influencers instill in their followers. Wait…what? Influ...
Dos and Don’ts to Create an Authentic Law Firm Twitter Account
March 13, 2017
Law firm Twitter accounts often suffer from one major issue: they’re downright stale. That’s not a knock on the people who manage the; making th...
Five Essential Tools to Get Your Content in Front of the Right Audience
February 25, 2017
Getting the right message across to the right people at the right time takes a certain amount of skill. And mastering that skill is particularly imp...
Is Your Firm Making These Twitter Mistakes?
February 23, 2017
You don’t have to look very hard to find terrible Twitter accounts. The signs of a bad account are easy to spot: hashtags on every other word, rob...
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