How Public Relations and SEO Amplify Each Other
November 16, 2021
The word marketing can be subjective. If you ask a room of people what marketing entails, you will hear a catchall of phrases – public relations ...
Digital Strategy: You’re in it for the Long Run
June 27, 2017
Not everyone is an early adopter of the latest business trend, but if you’re still in the mindset of “Nobody’s going to look for my firm online...
Tips for Improving Your Attorney Bio for Search Engines
January 5, 2016
Attorney bios are the most visited pages of a website, accounting for about 80% of all legal site traffic. In addition, two-thirds of all we...
Social Media Is Changing Law Firm Communications Click by Click
November 2, 2015
In today’s online world, more law firms are using social media, such as LinkedIn, to avoid being left out. Although law firm communications and mark...
The Psychology Behind Good Web Design and Client Behavior
September 1, 2015
In order to increase the influence you have on your client’s mindset, you need to employ psychologically-conscious design in your website. This mean...
Digital Marketing: The Next Generation of SEO
July 13, 2015
“Reinvention” is the word being used to describe the next generation of Search Engine Optimization (SEO), with a heavy emphasis on strategic think...
The Five S’s of Successful Web Design in 2015
June 30, 2015
You don’t have to run a marketing firm to know how to design your professional service website, but it is helpful to keep on top of current trends. ...
Scott L. Baradell, President of Idea Grove, gave a very timely presentation at the PRSA Counselors Academy on the forced marriage of public relations ...
The Internet has changed the game for several industries – newspapers, book publishers, marketing agencies of all types to name a few. I was reminde...
