Public Relations in the Substack Era
If you haven’t paid much attention to Substack or wrote it off as another platform that wouldn’t gain traction, five million…
                    If you haven’t paid much attention to Substack or wrote it off as another platform that wouldn’t gain traction, five million…
                    The short answer is that it depends on your business and marketing goals. Rankings can be a great opportunity to…
                    With approximately 239 million U.S. social media users, it’s hard to make a case not to be on social media.…
                    Every summer, Berbay Marketing & PR likes to take a pulse on the marketing trends shaping the professional services landscape.…
                    The million-dollar question: “How much money should I spend on my marketing?” Ah yes, the age-old conundrum that keeps business…
                    Americans have a strong appetite for news consumption, but how and when how they get their news varies greatly across…
                    Talking with members of the press can be nerve-racking and intimidating, even for the most seasoned professionals. This fear comes…
                    There is a sense of doom in the media industry as outlets such as CNN, BuzzFeed, Gannett and VICE announce…
                    Want Media Coverage? Here’s How to Get It A recent survey revealed that journalists only respond to about 3% of…
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