Business Development Law Firms Marketing Strategic Marketing

April 23, 2025

Disappointed in Your Chambers Ranking (Or Lack of One)? Lists and rankings of law firms have become ubiquitous, with some…

Business Development Law Firms Marketing Public Relations Social Media Speaking Strategic Marketing

April 7, 2025

Your firm puts forth significant time and resources to a partner’s marketing and public relations initiatives, only for them to…

Advertising Law Firms Marketing

November 22, 2024

*For the purpose of this blog, we use advertising and marketing interchangeably. Unprofessional and unethical – that’s how legal marketing…

Marketing Strategic Marketing Website

October 29, 2024

Statistics show that a professional’s bio is often the first entry point for prospects, yet many firms devote more time…

Law Firms Marketing Media Nominations

September 6, 2024

The short answer is that it depends on your business and marketing goals. Rankings can be a great opportunity to…

Marketing Media Social Media

September 6, 2024

With approximately 239 million U.S. social media users, it’s hard to make a case not to be on social media.…

Business Development Marketing Media Search Engine Optimization Strategic Marketing Website

July 23, 2024

Every summer, Berbay Marketing & PR likes to take a pulse on the marketing trends shaping the professional services landscape.…

Business Development Law Firms Marketing Strategic Marketing

May 7, 2024

The Legal Marketing Association (LMA) 2024 Annual Conference went ALL IN on the latest innovative strategies and best practices to…

Business Development Law Firms Marketing Media Public Relations Social Media Strategic Marketing

April 24, 2024

The million-dollar question: “How much money should I spend on my marketing?” Ah yes, the age-old conundrum that keeps business…

Marketing.

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