Marketing.

Berbay has long been a proponent of email marketing, particularly the value of sending consistent, highly relevant e-newsletters to targeted…

AI may have dominated the conversation in 2025, but it wasn’t the only shift forcing firms to rethink how they…

If you haven’t paid much attention to Substack or wrote it off as another platform that wouldn’t gain traction, five million…

Disappointed in Your Chambers Ranking (Or Lack of One)? Lists and rankings of law firms have become ubiquitous, with some…

Your firm puts forth significant time and resources to a partner’s marketing and public relations initiatives, only for them to…

*For the purpose of this blog, we use advertising and marketing interchangeably. Unprofessional and unethical – that’s how legal marketing…

Statistics show that a professional’s bio is often the first entry point for prospects, yet many firms devote more time…

The short answer is that it depends on your business and marketing goals. Rankings can be a great opportunity to…

With approximately 239 million U.S. social media users, it’s hard to make a case not to be on social media.…