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Lead Generation

Lead Generation
How do we measure marketing results? How do we know our PR campaign is working? These are questions clients and prospects ask Berbay all of the time (...
Business Development Quote
Does the thought of “doing business development” give you anxiety? Likely, it’s because you’re imagining making cold calls, sending out emails...
Storytelling
We all appreciate a good story. Stories connect us to other people, helping us to empathize with them and understand their issues, experiences and per...
Social media can be overwhelming, and some people even think it’s purposeless – and certainly not a driver of business. But that’s far from the ...
7 Ways to Capture Clients with Your Law Firm Blog
A blog is an excellent marketing tool for lawyers; however, it may be all for nothing if you're not capturing the attention of clients and prospects w...
Law firm networks
Law firm networks offer a wealth of opportunity, but is joining one right for your firm? Lindsay Griffiths, Director of Global Relationship Man...
Referral Sources
The best compliment that any law firm can receive is a referral from a satisfied client. It’s also the most cost-effective way to procure new busine...
Law Firm Blog
Law firms should consider publishing a blog for numerous reasons. First, a blog provides information and education to potential clients about topics r...
Networking Events
It’s been estimated that more than 80% of jobs are filled as the result of networking. Moreover, because more than 95% of professionals say that fac...
Berbay Marketing & PR