ADVERTISING

Facebook for Lawyers: Three Tips for Your Firm
September 22, 2017
Facebook continues to grow and is on the verge of 2 billion users – and most lawyers could care less, according to an article by Kevin O’Keefe. ...
Five Tried-and-True Tips to Make Your Real Estate Twitter Profile More Engaging
September 18, 2017
More than half of Twitter’s 317 million users have discovered a new business through the platform, and 94 percent of users plan to purchase a produc...
To Outsource Your Marketing/PR or Not…
August 25, 2017
When we are speaking with prospective clients, we answer a lot of questions. But undoubtedly, one we hear a lot is, “Why should we hire Berbay when ...
Is Your Law Firm Overlooking These Social Media Ethics Guidelines?
July 17, 2017
Social media is a great marketing tool, but just like every other form of advertising that law firms use, it comes with certain ethical guidelines. Br...
Plaintiff-Attorney Advertising and Its Impact on Litigation. Is It In, Or Is It Out?
February 15, 2017
Legal Advertisements and Their Impact on Litigation Legal advertising seeking persons injured by medicines, medical devices, sports helmets or ai...
What the State Bar’s New Ethics Opinion Means for Your Law Blog
February 7, 2017
  The State Bar of California’s new ethics opinion finally addresses a fuzzy issue: whether attorney blogs are considered advertising. The B...
The Building Blocks of a Business
January 11, 2017
At a recent Turnaround Management Association (TMA) Breakfast Leadership Series event, Richard G. Reinis, the CEO and General Counsel of Krispy Kreme...
Don’t Discount the Power of Door-to-Door Sales
November 23, 2016
There’s no question that online sales have exploded. Last year, 244 million people made an online purchase, and that number is expected to reach 270...
Pokemon Go gamification
Pokémon Go and the Gamification of Real Life
October 3, 2016
Now that the furor surrounding the popular augmented-reality game Pokémon Go has somewhat died down since its July release, we have a chance to step ...
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