Which Social Media Platform Should You Use for Advertising?
December 14, 2020
For decades, traditional media has generated exposure for many businesses, but in a digital era, social media has taken the ad industry by storm. Here...
Plaintiff-Attorney Advertising and Its Impact on Litigation. Is It In, Or Is It Out?
February 15, 2017
Legal Advertisements and Their Impact on Litigation
Legal advertising seeking persons injured by medicines, medical devices, sports helmets or ai...
Should you advertise on bus benches?
June 29, 2016
Most likely, your first answer to this is no. And I’m not here to sell you bus bench advertising; however, it’s interesting to me that professio...
New Coke vs. Coca-Cola Classic: 30 Years Later
March 4, 2016
If there is one thing we know, it's following the adage: “If it ain't broke, don't fix it.” If there is no evidence of a real problem, don't creat...
How B2B Companies Can Harness the Power of the Internet
January 29, 2016
Particularly for small companies, digital marketing tactics can be overwhelming. There’s an endless array of B2B marketing options available, some m...
Marketing Buzzwords Explained
January 27, 2016
I think it’s really funny when people use marketing jargon or industry jargon in general for that matter. I just want to scream, “No one understan...
What Does It Take to Be a Strong Account Manager?
December 4, 2015
The AdU Account Management program was a sold-out event held on Tuesday, October 13, 2015, at the Rubin Postaer and Associates (RPA) headquarters in S...
The Internet has changed the game for several industries – newspapers, book publishers, marketing agencies of all types to name a few. I was reminde...
Turning Bad Yelp Reviews Into…Advertising Campaigns?
June 27, 2014
“When life gives you lemons, make lemonade!” Wise words. This is exactly what Longman & Eagle – a restaurant in Chicago – did with what mo...
