Marketing To-Do List
By: Sharon Berman, Published: Verdicts & Settlements VIEWPOINT: Promoting a firm takes persistence, patience and consistency. The process builds over time. The elusive corporate counsel! Most business litigators want to get in front of corporate counsel, if not become corporate counsel. But how can you differentiate a firm from the pack? Some essential elements make […]
Marketing Myths Fall as Good Planning Yields Results
By: Sharon Berman, Published: Los Angeles Business Journal Because marketing is a “soft” science, it is often surrounded by an aura of mystery. Unlike adding a column of numbers or combining specific chemicals in a beaker, you cannot always predict the outcome of a marketing campaign. That uncertainty has given rise to a number of […]
KEEP YOUR RELATIONSHIP CAPITAL ROBUST
By: Sharon Berman, Published: Los Angeles Business Journal How to Build, Leverage and Replenish the Account These days, many businesspeople constantly have one eye focused on the stock market. They know exactly how much is in their brokerage account at all times. That’s fine, but there is another kind of valuable capital many of them […]
Getting the Most For Money Spent on Marketing Plans
By: Sharon Berman, Published: Verdicts & Settlements Marketing budgets are usually thrown in the same category as diets – restrictive. There is never enough money to go around. Yet developing a marketing budget can be one of the most important things a company does. Talk about marketing budgets and the same questions usually come up, […]
THERE’S GOLD IN YOUR DATABASE!
By: Sharon Berman, Published: Los Angeles Business Journal Keeping It Current Is the Key to Its Value I often encounter companies that want more business but don’t maintain an up-to-date database of current and former clients, referral sources and prospective clients. These firms have no easy, relatively inexpensive way to project a strong marketing presence […]
Mixing Arsenal of Tactics Helps Hit Marketing Target
By: Sharon Berman, Published: Los Angeles Business Journal Would you like to know the one marketing tool that guarantees explosive sales growth for your company? So would I. The truth is, there is no “magic bullet,” no single promotional activity that will ensure sustained growth for your business. Instead, you have at your disposal an […]
Money Mentality
By: Sharon Berman, Published: Verdicts & Settlements VIEWPOINT: Ensuring a continuous flow of clients requires planning, delegating tasks, focusing on quality and double-checking, with special emphasis on regular marketing efforts. Litigators may recall the wonderful “gravy days” of business. Client lists were plump, billables were soaring and the phone rang off the hook. Who had […]
Learn to Succeed by Doing Research on Your Failures
By: Sharon Berman, Published: Los Angeles Business Journal There is nothing quite so exhilarating as the call from a prospective client saying, “We chose you.” It’s not just the fact that your business will benefit from the income; it is as much about a personal triumph, an affirmation of all the work you’ve put into […]
High Profile
By: Sharon Berman and Kathy Pinckert, Published: Los Angeles Business Journal After a verdict, take advantage of media contacts before you’re old news. Undeniably, trial publicity focuses attention on who you are and what you do. Yet, once the verdict is in, the media are off in search of the next big news story. So, […]