Doing Things Differently… For Different Results
By: Sharon Berman, Published: The Leadership Exchange, Greater Los Angeles Chapter – Association of Legal Administrators I have yet to meet a lawyer or hear of a firm whose goal it is to do less business or remain flat in the coming year. We all plan to improve, to generate more income or a more […]
A Lawyer’s Marketing Lexicon
By: Sharon Berman, Published: The Bottom Line, California State Bar, Law Firm Practice Management & Technology Section Today, everyone must be a marketer. Legions of professionals who went to school to learn how to whip their minds into shape as lawyers are using a vocabulary that wasn’t tested on the bar exam: the lexicon of […]
Marketing Nuts & Bolts: Logos & Firm Identity Systems
By: Sharon Berman, Published: The Leadership Exchange, Greater Los Angeles Chapter – Association of Legal Administrators What exactly is a logo, and does your firm need one? A logo, taken in its entirety, is the graphic identity of your firm and often referred to as your “firm identity.” Because there are different types of logos, […]
In a Word
By: Sharon Berman, Published: The Leadership Exchange, Greater Los Angeles Chapter – Association of Legal Administrators What’s in a word? Take, for example, the term “marketing.” We all know we should be doing it, and we think we know it when we see it, but just try to define it. Reading marketing textbooks doesn’t usually […]
Taking A Stand: Letting Your Markets Know Who You Are
By: Sharon Berman, Published: The Leadership Exchange, Greater Los Angeles Chapter – Association of Legal Administrators Your attorneys’ skills in labor law, litigation and business transactions may be as good as, or better than, anyone’s out there. But how do you help differentiate them from the pack’s? How do you get prospective clients and referral […]
Tracking Business Means More Efficient Marketing
By: Sharon Berman, Published: The Leadership Exchange, Greater Los Angeles Chapter – Association of Legal Administrators How can you focus your marketing if you don’t know where your firm’s business comes from? Quite often, when firms say that it’s time to ramp up on their marketing, what they are really referring to is redesigning the […]
Your Brand Is Your Promise: Attracting Business Through Strategic Marketing
By: Sharon Berman, Published: The Leadership Exchange, Greater Los Angeles Chapter – Association of Legal Administrators If you talk marketing with any attorney or practice group head today, you will most certainly hear the “brand” early in the conversation. It’s unlikely that any lawyer learned about branding in law school, although the notion of teaching […]
Seven Deadly Marketing Mistakes to Avoid in Your Practice
By: Sharon Berman, Published: The Bottom Line, California State Bar, Law Firm Practice Management & Technology Section For many centuries, religious leaders have admonished us to avoid the Seven Deadly Sins, transgressions fatal to spiritual progress. These sins have a counterpart in the professional world – the seven deadly marketing mistakes. Although these transgressions are […]
Bringing Your Firm’s Marketing Strategy Back to Health
By: Sharon Berman, Published: The Leadership Exchange, Greater Los Angeles Chapter – Association of Legal Administrators When was the last time your firm’s marketing plan had a checkup – a comprehensive evaluation to determine if your firm’s business development strategies were paying off? A healthy dose of marketing is what makes your top and bottom […]
Cybershowcase
By: Sharon Berman, Design and maintain your website so that it ranks as high as possible on your preferred search terms in four key search engines. The online marketing world has changed dramatically since the years when people were in a rush to throw their hats into the Web site ring. Indeed, it changes and […]