Reprints and Eprints: Harnessing the Power of Third-Party Validation
By: Sharon Berman, Published: The Leadership Exchange, Greater Los Angeles Chapter – Association of Legal Administrators Publishing articles and being quoted by the media as an expert resource are highly effective marketing strategies because they bestow credibility, visibility and the power of third-party validation. Readers take for granted that the author or individual being quoted […]
’Tis the Season to Be Marketing
By: Sharon Berman, Published: The Leadership Exchange, Greater Los Angeles Chapter – Association of Legal Administrators With the approach of the holiday season, we turn our thoughts toward family, friends … and clients. This time of year presents a unique opportunity to build and strengthen relationships with clients and referral sources. Although you may not […]
What Does It Cost to Revamp a Website?
By: Sharon Berman, Published: The Leadership Exchange, Greater Los Angeles Chapter – Association of Legal Administrators Have you gone out lately to get estimates on having your website revamped? If so, you’ve probably noticed that professional fees vary widely, and you may even have suffered sticker shock if you haven’t done a website since the […]
The ABC’s of Online Marketing
By: Sharon Berman, Published: The Bottom Line, California State Bar, Law Firm Practice Management & Technology Section An integral part of today’s marketing umbrella is your online marketing strategy – websites, SEO, blogs, podcasts, RSS and the rest of the alphabet soup of tactics that are at an attorney’s disposal. Lawyers who are marketing champions […]
How to Get Your Lawyers Ranked on Lists
By: Sharon Berman, Published: The Leadership Exchange, Greater Los Angeles Chapter – Association of Legal Administrators In the past few years, there has been a proliferation of lawyer rankings. Whether it’s Super Lawyers, Chambers or the Daily Journal Top 100, calls for nominations seem to come around on a regular basis. Some attorneys care a […]
Marketing for the Rest of Us
By: Sharon Berman, Published: The Leadership Exchange, Greater Los Angeles Chapter – Association of Legal Administrators I recently attended a panel at which several successful professionals from different disciplines discussed how they market their firms. Talking with a seasoned professional afterward, I asked what she thought of the panel. She said that while she enjoyed […]
What You Can Do With Marketing
By: Sharon Berman, Published: The Leadership Exchange, Greater Los Angeles Chapter – Association of Legal Administrators Law firm marketing has come a long way. Many firms are making it a priority or at least know it is something they need to think about. But even attorneys and administrators who know their firms should focus on […]
In the Know: Establishing Expertise in Your Niche
By: Sharon Berman, Published: Big Meeting, California State Bar, Small Firm & Solo Practitioner Section I recently had a conversation with a seasoned and accomplished attorney who had developed an idea for a unique niche. He hoped that it would help him differentiate himself from his competitors and lead to additional work. In fact, he […]
5 Universal Laws of Marketing
By: Sharon Berman, Published: The Leadership Exchange, Greater Los Angeles Chapter – Association of Legal Administrators Crazy as it sounds, getting results from marketing is about creating movement in the marketing universe. Of course, such a concept strays far from the analytical world in which lawyers dwell and sounds much too “touchy feely” to most. […]
Why Talk to Bar Associations?
By: Sharon Berman, Published: The Leadership Exchange, Greater Los Angeles Chapter – Association of Legal Administrators How often have you heard a lawyer say that giving talks to other lawyers is a waste of time because he or she is just educating the competition? On the surface this argument may make sense. But look deeper […]