Exhibiting at Conferences and Trade Shows – Keys to Success Part 3
By: Sharon Berman, Published: The Leadership Exchange, Greater Los Angeles Chapter – Association of Legal Administrators In part 1 of this series, we discussed how law firms can capitalize on the opportunities afforded by exhibiting at conferences and trade shows and how to identify promising venues. Part 2 looked at how to create an attractive […]
Exhibiting at Conferences and Trade Shows – Keys to Success Part 2
By: Sharon Berman, Published: The Leadership Exchange, Greater Los Angeles Chapter – Association of Legal Administrators In the last article, we discussed how law firms can capitalize on the opportunities afforded by exhibiting at conferences and trade shows and how to identify promising venues. This article will help you analyze opportunities and give you ideas […]
Lean Times, Tight Budgets
By: Sharon Berman, Published: California State Bar – Small Firm & Solo Practitioner Section – 2008 Annual Meeting Issue Many small and solo firms are hunkering down for a tight economy. This may mean less business in specific practice areas, as well as the opening of new doors in other practice areas. Making the most […]
Exhibiting at Conferences and Trade Shows – Keys to Success Part 1
By: Sharon Berman, Published: The Leadership Exchange, Greater Los Angeles Chapter – Association of Legal Administrators Attorneys speaking at conferences and trade shows has long been part of a law firm’s marketing repertoire. Now, savvy law firms are recognizing that exhibiting at these events, regardless of whether someone from the firm is speaking, can be […]
Chewing on Their Leg for Business
By: Sharon Berman, Published: The Leadership Exchange, Greater Los Angeles Chapter – Association of Legal Administrators In professional services, it may take as many as 12 additional “touches” to move a prospect from a first meeting to signing on the bottom line. The process may take even longer if the first contact was not designed […]
All you ever wanted to know about law firm branding
We design and implement customized strategies to help you achieve your specific marketing and PR objectives. Our proven law firm branding programs will increase your credibility and make your firm more visible to potential clients. Our plan for you may include speaking opportunities, conference participation, developing seminars, writing articles for business, professional and trade publications, […]
The Power of Public Relations
By: Sharon Berman, Published: The Bottom Line – Official Publication of the State Bar of California Law Practice Management and Technology Section Public relations can be a powerful tool to move your marketing agenda forward. As it says, public relations is about creating relationships with your “publics,” i.e., clients, referral sources, influencers and the media. […]
The Publics of Law Firms
By: Sharon Berman, Published: The Leadership Exchange, Greater Los Angeles Chapter – Association of Legal Administrators I recently spoke with partners from two separate law firms about implementing a public relations program. Independent of each other, they expressed their skepticism about the value of such a program for a law firm, saying that being in […]
How Do You Know If Your Marketing Is Working?
By: Sharon Berman, Published: The Leadership Exchange, Greater Los Angeles Chapter – Association of Legal Administrators Every firm knows it should be marketing, but how do you know if your marketing strategies and tactics are really working? Measuring the results of marketing is notoriously difficult. There are times when you can identify a direct correlation […]
More Effective Marketing in 2008: Five Actions for Greater Impact
By: Sharon Berman, Published: The Leadership Exchange, Greater Los Angeles Chapter – Association of Legal Administrators If you want to increase the potential for making this year better than last year – no matter what your level of business was – do things differently. A change in your marketing efforts now can lead to tremendously […]