The Full Treatment
Really good ideas are almost as rare as natural redheads. So when I spotted one at the salon recently—a good idea, not a natural redhead—it jumped out at me. The salon was offering to take 10 percent off whatever hair product they were promoting that day if you brought in an old hair product of […]
Focus on the Big Picture
Berbay Marketing & PR Senior Account Manager, Beth Miller, recently spoke on a panel to a group of attorneys and legal services providers discussing, “A New Outlook for Legal Marketing 2012,” which covered innovative methods of marketing, including videos, blogs and teleseminars. Beth recaps the discussion: As attendees began asking questions about implementing these tactics, […]
Scanning Your QR Code Marketing Campaign for Quality
We’ve all seen them: Those square barcodes that have been popping up everywhere from cereal boxes to business cards. Many of us, however, don’t know what the strange-looking images are—much less how we might want to use them in our marketing. The barcodes, called QR (Quick Response) codes, work something like the barcodes found in […]
The Transformation of Attorney Biography Pages into Microsites
One of the most important aspects of any professional’s website is the biography page, which is the section that is often looked at the most. What we’re seeing is the morphing of each firm professional from having a “cookie-cutter” biography page to a biography microsite—a miniature website, which much like their larger counterparts, can have […]
The Central District’s New Patent Litigation Pilot Program
“Litigation follows the wealth,” commented the Hon. Andrew Guilford on a panel of judges at the recent Los Angeles County Bar Association program, “New Patent Litigation Pilot Program in the Central District of California: What Every Patent Litigator Needs to Know.” Along with Judge Guilford, the Hon. Otis D. Wright, the Hon. George H. Wu, […]
Point and Shoot: More Tips for Taking Professional Photos
Berbay recently blogged about how to take a professional photo, offering quick tips on how to dress, groom and pose to help you achieve a quality shot. Those are good pieces of advice to consider before taking a professional photo, but there are also many things to consider during the photo session. These factors are frequently […]
L.A. Wasn’t Built in a Day
About 20 years ago when I first worked in downtown Los Angeles, my office at Arthur Andersen was located across the street from the L.A. Public Library. There had been a fire in the library; the building was fairly damaged and the neighboring “park” had a tall fence around it. Overall, it was an unkempt […]
Account Manager Megan Braverman Appointed Co-Chair of the Jewish Federation of Greater Los Angeles’ Ben-Gurion Society
Berbay Corp. Account Manager Megan Braverman has been appointed as the co-chair of the Jewish Federation of Greater Los Angeles’ Ben-Gurion Society (BGS).
The BGS is a group of young leaders within the Jewish Federation of Greater Los Angeles, an organization that seeks to foster a thriving local Jewish community through civic engagement, helping care for those in need and working to ensure the Jewish future.
The Last Naked Lady
Who is the last naked lady? Well, first, she’s not always a who; sometimes, she’s a what. Second, she takes many forms (sometimes even professional services marketing-related, I swear; bear with me). Most of all, the last naked lady is difficult to relinquish, though her relinquishment brings greater rewards than her possession. OK, OK—enough riddles. […]
The Real Professional-Organization Challenge
I was asked a question in a meeting with a prospective professional services firm yesterday—a question I’ve heard a number of times before, and that always puzzles me: “What trade or professional organizations should our professionals be involved in? Where should they be putting their time and energy to meet the people they need to […]