Real Estate Leaders Share Insight on State of the Market
I recently attended the Commercial Real Estate Women (CREW) California Conference 2012 at the JW Marriott at LA Live. CREW is a premier multi-disciplinary commercial real estate organization that provides its members with information programs, local and national networking opportunities and leadership training. The conference featured many prominent leaders in commercial real estate, including Ted […]
Terms of engagement: Offering your business’ hand in marriage
At a recent Los Angeles Venture Association (LAVA) panel discussion on term sheets, panelist Emily Yukich likened the entrepreneur-investor agreements to engagement rings. It’s an apt comparison: In both cases, the parties are affirming their belief in their relationship in a nonbinding contract that serves as a starting point for formal vows. Term sheets typically […]
Making Yourself Memorable
I was recently reminded by an attorney client that there is a marketing opportunity in even the simplest of daily activities such as email. Upon following up with him regarding approval for a website blurb, I received an out of office reply: “I am presently out of the office seeking to be shark bait on […]
Is Valeting Your Car A Marketing Opportunity?
I recently went to dinner at a sushi restaurant and valeted my car. When I received the valet ticket, I noticed an advertisement for a law firm specializing in auto accidents, personal injury, etc. I was surprised that I hadn’t seen more people advertise on valet tickets and was pleased to see such a creative […]
From the Inside Counsel, Looking Out
In-house counsel can provide significant opportunities for attorneys in private practice—if those attorneys can reach general counsel, meet their specific needs and build a long-term relationship with them. Just how to do that was the subject of a panel discussion (“Effective Approaches to Selling and Building Relationships”) I attended at the Law Firm Marketing Partner […]
Connecting on LinkedIn
For many professionals, LinkedIn serves as a powerful networking and business development tool. The first step is to complete your profile and aim to get it as close to 100% complete (according to LinkedIn’s measurement) as possible. Then you are ready to add connections and build your network. LinkedIn offers a tool to integrate your […]
Keeping Your Referral Sources in the Loop
We recently referred someone a prospective client because of the firm’s experience and expertise in the technology industry. A few weeks later, we received an email that the referral had become a client. We were pleased to hear it worked out for them. Over the last couple months, we’ve received several emails from the firm […]
The Science of Social Timing
I recently read an article, “The Science of Social Timing,” compiled by Dan Zarrella, Pure360 and HubSpot, discussing how timing can impact your email marketing. This data suggests that there are specific windows in which sending an email could positively or negatively affect your readership. For example, statistics show that: Between the hours of 6 […]
Howard S. Stern on Real Estate
Not too long ago, I attended a presentation by Howard Stern. No, not that one; Howard Stern, the president and director of Hudson Pacific Properties, a real estate investment trust (REIT) focused on owning, operating and acquiring office and media/entertainment properties in select growing California markets. Mr. Stern spoke before the Moriah Society, a real […]
Listen up!
Oftentimes, it seems to me, providing good client service is as simple as letting the client know they’re being heard. I’ve noticed a couple examples of this lately in my out-of-office life. The first was at a sushi place my husband and I order takeout from every week, Santa Monica’s Sushi Sho. We’re creatures of […]