Imposter Syndrome? Fear of Being an Expert? Speaking to the Media Can Be Scary, But You Can Overcome It
Talking with members of the press can be nerve-racking and intimidating, even for the most seasoned professionals. This fear comes in different forms – fear of being an expert, imposter syndrome, fear of being misquoted, etc. – all very common reactions when speaking with the press. Luckily, no matter how your fear manifests itself, we’ve […]
Legal Foresight: What Law Firms Should Do to Prepare for the Future, Prevent Crises and Be Strategic
Over the past two years, we witnessed a convergence of crises: the COVID pandemic, globalization, technological advancements, climate change and major societal shifts – all of which have had a profound impact on the legal industry. The firms that weathered the storm are now wiser and know that preparedness and legal foresight are key. What […]
Seven Public Relations Trends for 2023: AI, Video Content, Personalized Pitching, Multimedia and More
In a professional service firm’s marketing toolbox, public relations is a Swiss Army knife. Not only can public relations be used to raise your firm profile and bring in new clients, it can attract talent, build firm culture and morale, provide an opportunity for your team to cross-market, and much more. Knowing the basics is […]
The Media Industry is Rapidly Evolving – Here’s What It Means for Your Public Relations Efforts
There is a sense of doom in the media industry as outlets such as CNN, BuzzFeed, Gannett and VICE announce layoffs, bankruptcy, or completely shutter divisions or entire outlets. For those in public relations, we know this has been an ongoing issue even before COVID left its mark, so it’s not necessarily a time to […]
A Sea of Nominations: How to Decide Which Awards Are Reputable in This New Era of Award Saturation
With new professional services awards and nominations popping up all the time, it’s increasingly difficult to know what’s worthwhile and what’s a waste of time. Los Angeles Times, which used to run one annual business award, now runs at least five each year. By our count, National Law Journal has upwards of 17 lists for […]
LinkedIn Is Making Changes – 5 Features You Need to Know About
LinkedIn has announced several new platform updates for 2023, which could aid in your social media marketing, recruiting and more. We’ve outlined the most beneficial features for professional services firms below, and how you can leverage each for your business. Video Accessibility The change: Following the lead of other social platforms, such as Instagram and […]
How to Create an Email Newsletter People Actually Read
We are firm believers in the power of email newsletters. The benefits are innumerable – it keeps you top of mind among your network, positions you as a thought leader, drives people to your website and more. However, most people make the mistake of assuming everyone on your list opens your newsletter and cares about […]
Why Gating Content May Not Be a Winning Strategy After All
For years, gating content has been a standard marketing strategy used by millions of companies, including the legal industry. For those who are not familiar with the term “gated content,” it’s simply requiring website visitors to fill out a form in order to obtain online material, such as articles, white papers, etc. However, as the […]
Want Media Coverage? Here’s How to Get It
Want Media Coverage? Here’s How to Get It A recent survey revealed that journalists only respond to about 3% of media pitches they receive and fewer than 8% of pitches become stories. Despite these low percentages, you shouldn’t shy away from seeking press coverage as it comes with significant marketing benefits. Being quoted by an […]
Nine Marketing Resolutions for the New Year
New Year’s resolutions are the new Santa Claus: they’re a nice idea, fun to contemplate, but we all know they don’t really exist. By day seven of the new year, resolutions have fallen by the wayside. So, why write an article about New Year’s resolutions for your marketing? Because “resolution” isn’t just something you make […]