What to Know Before Rebranding Your Firm

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If you’re reading this, it means our team survived The Great Berbay Rebrand of 2023 – a complete redesign of our logo and website. Now that we made it to the other side, we decided to share all the lessons we learned along the way. So, if you’re considering biting the bullet and redesigning your […]

LinkedIn Is Making Changes – 5 Features You Need to Know About

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LinkedIn has announced several new platform updates for 2023, which could aid in your social media marketing, recruiting and more. We’ve outlined the most beneficial features for professional services firms below, and how you can leverage each for your business. Video Accessibility The change: Following the lead of other social platforms, such as Instagram and […]

How to Create an Email Newsletter People Actually Read

We are firm believers in the power of email newsletters. The benefits are innumerable – it keeps you top of mind among your network, positions you as a thought leader, drives people to your website and more. However, most people make the mistake of assuming everyone on your list opens your newsletter and cares about […]

Why Gating Content May Not Be a Winning Strategy After All

For years, gating content has been a standard marketing strategy used by millions of companies, including the legal industry. For those who are not familiar with the term “gated content,” it’s simply requiring website visitors to fill out a form in order to obtain online material, such as articles, white papers, etc. However, as the […]