The Investor Playbook: Strategies for Communication, Earning Trust and Securing Growth

Building trust with investors is crucial for growth and long-term success in the world of professional services. Investors don’t just provide capital; they’re your firm’s owners and become partners in your firm’s journey. To attract and maintain confidence, you must demonstrate dependability, transparency and a clear alignment with their goals. The stronger the relationship, the […]
A Comprehensive Guide for Law Firms to Boost Client Retention

In today’s competitive marketplace, client retention is a business necessity. Retaining clients reduces acquisition costs, builds long-term relationships, and strengthens a firm’s reputation in the market. However, many law firms overlook the small details that significantly impact client satisfaction, often leading to missed opportunities for growth. By prioritizing client retention, law firms are positioned for […]
The Evolution of Legal Marketing: From Tradition to Transformation

*For the purpose of this blog, we use advertising and marketing interchangeably. Unprofessional and unethical – that’s how legal marketing was viewed until a 1977 landmark Supreme Court decision in Bates v. State Bar of Arizona opened the doors for lawyers to begin advertising for the first time. Lawyers Bates and O’Steen placed an advertisement […]
Your Website Bios Suck and Here’s Why

Statistics show that a professional’s bio is often the first entry point for prospects, yet many firms devote more time to other pages and neglect bios for years (or more). The focus on other pages, whether due to a belief that they are the primary conversion tools or a desire to highlight a team-oriented approach, […]
Mobile Websites – Everything You Need to Know

We hope everyone reading this already knows that having a mobile-responsive site is no longer optional—it’s a necessity. Mobile usage has skyrocketed, reshaping the way businesses engage with their audiences. In fact, according to recent data, more than 60% of people are using mobile devices to search for companies, services or products. Mobile search has […]
Inclusion in Rankings: Is it Still Worth It?

The short answer is that it depends on your business and marketing goals. Rankings can be a great opportunity to increase awareness, showcase successes, and even attract talent. However, with thousands of awards globally (and more popping up daily), choosing the right ones can be time-consuming and confusing. We realize an “it depends” answer feels […]
To Post or Not To Post: Should Your Firm be on Social Media?

With approximately 239 million U.S. social media users, it’s hard to make a case not to be on social media. Does that mean you must be active on all of the platforms? If not, which platforms should you spend your time and marketing dollars on? We are here to answer that question. It Depends on […]
Four Marketing Trends Heating Up This Summer

Every summer, Berbay Marketing & PR likes to take a pulse on the marketing trends shaping the professional services landscape. While firms should consistently evaluate their marketing efforts, the midyear mark is a great time to consider what’s new and on the horizon. Here are our insights on the must-watch trends for 2024 and how […]
Not Getting the Chambers and Partners Ranking You Want? Here’s How.

Disappointed in Your Chambers Ranking (Or Lack of One)? Lists and rankings of law firms have become ubiquitous, with some being more credible, prestigious, and sought-after than others. Chambers and Partners is among those at the top because they have built a reputation for their high degree of selectivity with only 2% of U.S. law firms getting […]
What’s Trending in Legal Marketing: Insights from the LMA 2024 Conference

The Legal Marketing Association (LMA) 2024 Annual Conference went ALL IN on the latest innovative strategies and best practices to drive successful outcomes and differentiate your firm in the industry. If you couldn’t attend, we’ve got you covered with the essential takeaways you need to know. Improving Lawyer Collaboration In the session “The Neuropsychology of Bad […]