KATHLEEN INOCENTES

Assistant Account Manager

(310) 405-7281

OVERVIEW

Kathleen Inocentes provides assistance for the majority of Berbay’s clients, which allows her multi-tasking skills to shine.  She is able to quickly switch gears from project to project to focus on clients’ immediate needs, whether getting a timely social media post out or distributing an email alert. Clients describe Kathleen as being extremely efficient, paying great attention to detail and meeting their needs effectively and promptly. She takes time to fully understand their marketing objectives and target markets, and works closely with Berbay’s Account Managers to implement strategic campaigns to raise top of mind awareness.

Kathleen also takes the lead on Berbay’s internal marketing projects, overseeing the monthly newsletter, website enhancements and news postings, social media management and webinars.

EXPERIENCE

Kathleen has a great sense of creativity which she expresses in all of her projects, including crafting pitches and nominations, spearheading website initiatives and designing marketing materials.

Representative successes on behalf of clients include:

  • Crafted a nomination for National Law Journal’s Elite Trial Lawyers award, landing the client on the finalist’s list.
  • Created social media profiles for a law firm on LinkedIn, Facebook, Twitter and Google+, and implemented strategies to obtain and engage followers.  
  • Designed a new firm newsletter and managed monthly distributions to the client’s database.
  • Obtained Yelp reviews for a personal injury law firm and acquired a five-star rating.

BACKGROUND

Prior to joining Berbay as Assistant Account Manager, Kathleen was a summer 2015 intern.

She graduated with a B.A. in Sociology and a minor in Labor Studies from the University of California, Santa Barbara and a Certificate in Business Marketing from Santa Monica College.

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