Litigation PR Agency for Law Firms in Miami.

When high-stakes litigation threatens your client’s future, controlling the public narrative becomes just as critical as what happens in the courtroom. The media can shape outcomes before a verdict is ever reached.

Miami marketing and public relations services help law firms navigate these complex situations. At Berbay Marketing & PR, we understand how to manage media attention during sensitive cases, protect reputations under scrutiny and position your firm as a trusted authority when the stakes are high. Our litigation PR and marketing services are designed specifically for the unique challenges law firms face during active cases.

What Litigation PR Means for Law Firms

Litigation public relations focuses on managing media coverage and public perception during legal proceedings. Unlike traditional public relations for law firms, litigation PR operates under tighter timelines and higher pressure. Every statement matters when reporters are actively covering a case.

Managing Media During Active Cases

Media interest in litigation can emerge suddenly. A complaint gets filed, allegations surface or a verdict approaches, and reporters start calling. Without a clear communication strategy, law firms risk losing control of the narrative. We help firms respond quickly and appropriately to media inquiries, ensuring messages align with legal strategy while addressing public concerns.

Protecting Client and Firm Reputations

High-profile cases can damage reputations built over decades. Whether you’re defending a corporation against allegations or representing plaintiffs in a wrongful death case, public perception influences everything from jury selection to settlement negotiations. Our approach protects both your client’s interests and your firm’s standing in the legal community.

Establishing Thought Leadership Through Crisis

Major litigation creates opportunities to position attorneys as authorities. When handled strategically, media coverage during cases can elevate a firm’s profile. We identify these opportunities and help attorneys deliver compelling messages that demonstrate capability and inspire confidence.

How Litigation PR Differs from Crisis Management

While litigation PR and crisis management both address urgent situations, they serve different purposes. Crisis management typically responds to unexpected events that threaten an organization’s operations or reputation. Litigation PR addresses the communication challenges specific to legal proceedings.

The work requires understanding litigation procedures, legal ethics rules and how media coverage can impact case outcomes. We coordinate with law firms to ensure communication strategies support litigation goals rather than compromise them.

Strategic Communication for Complex Cases

Effective litigation PR requires more than issuing statements. It demands anticipating how stories will develop, understanding what reporters need and delivering information that serves your strategic goals.

Media Training for Attorneys

Attorneys skilled in courtroom advocacy may not be prepared for media interviews. The skills required differ significantly. We prepare attorneys to communicate complex legal concepts clearly, stay on message under pressure and avoid statements that could be misinterpreted or used against clients.

Crafting Compelling Narratives

Every case has multiple narratives. We help firms identify and communicate the most persuasive version of events. This involves distilling complicated legal arguments into messages that resonate with journalists and the public while remaining truthful and strategic.

Monitoring and Responding to Coverage

Once media attention begins, monitoring coverage becomes essential. We track how stories evolve across platforms, identify inaccuracies requiring correction and assess how coverage impacts public perception. This real-time intelligence allows firms to adjust strategies as situations develop.

Why Miami Law Firms Choose Berbay Marketing & PR

With over 30 years of experience serving professional services firms, we bring comprehensive knowledge of what works in high-pressure litigation situations. We’ve managed communications for wrongful death cases, employment disputes, abuse allegations and police brutality matters, helping firms on both plaintiff and defense sides navigate intense scrutiny. Our team operates as a strategic extension of your firm, providing guidance that actively drives progress toward your objectives while ensuring clear, consistent communication throughout every stage of litigation.

Berbay has facilitated comprehensive campaigns for significant legal matters, including:

• Civil and criminal lawsuits against former film producer Harvey Weinstein for rape and sexual assault.
• $4 billion settlement for victims of systemic sexual abuse in LA County juvenile halls.
• Civil and criminal lawsuits against University of California Los Angeles (UCLA) and UCLA’s former gynecologist Dr. James Heaps for sexual assault.
• Lawsuit against the City of Los Angeles and Los Angeles Police Department officers for the fatal shooting of a Trader Joe’s employee.
• Lawsuit against the Washington County of Virginia Sheriff’s Office and estate of Austin Lee Edwards, “Catfish Cop,” for the murder of the Winek family.
• Federal lawsuit filed against operator of Chiquita Canyon Landfill and Sunshine Canyon Landfill on behalf of residents sickened by noxious fumes and odors.
• Settlement for the family of a young boy who was killed at school by bullies.
• Lawsuit against the Orange County Sheriff’s Office for the fatal shooting of an unarmed man.
• Verdict for a photo infringement case, the largest maximum statutory damages verdict for photography infringement in U.S. history.
• Lawsuit against the City of Los Angeles and Los Angeles Police Department for wrongly releasing the identities of undercover officers.
• Massive settlement against Pacific Gas & Electric Company for the victims of wildfires caused by the utility company’s equipment.
• $102.5 million verdict for two female students who were sexually abused by their music teacher in the Union School District.
• $61 million verdict against two drivers responsible for the death of Torrance baseball player, Jesse Esphorst, Jr.
• $13 million verdict against Los Angeles Unified School District for the sexual abuse of a 14-year-old student by a former teacher.
• Lawsuit on behalf of three minor students who were exposed to fuel dumped from Delta Air Lines, Inc. (Delta) Flight 89.
• Lawsuit against a school district for the sexual abuse of a special needs student by the district’s bus driver.
• Lawsuits against Dr. George Tyndall, gynecologist at University of Southern California (USC), for the sexual abuse of patients.
• $35 million verdict against Pomona Unified School District on behalf of Jane Doe 4 who was raped by a former track coach.
• $4.7 million damages award – highest issued in Canada for a defamation campaign involving 53 individuals for over a decade.
• Settlement for a nationwide class action against Mercedes-Benz USA for failing to disclose a seat heater defect in certain automobiles.
• Lawsuit filed against LA County DA’s Office & Probation Dept. for the death of El Monte police officer, Joseph Santana.

Managing high-stakes litigation requires more than legal skill. It demands controlling how your case is perceived by the public and media. Contact our team to discuss how our litigation PR services can support your firm during critical cases and position you as a trusted authority in your practice areas.