Marketing Tasks to Do on a Slow Day
Most of the time we are swamped, so any time we have a slow day it’s a welcome relief. It can feel a bit odd, though, when you get to the office and there’s nothing urgent that needs to be done. What exactly are you supposed to do all day? Slow days are an opportunity […]
Notes from the PRSA Western District Conference
This year’s Public Relations Society of America (PRSA) Western District Conference, held in Riverside, CA, covered a number of emerging issues in public relations. In case you missed it, here’s a recap of a couple of the panels. Differentiation These days, the professional services landscape is a buyer’s market – there are so many great […]
Online Client Research Isn’t Going Away Anytime Soon
This year’s U.S. Consumer Legal Needs Survey has just been released, and the results are hardly surprising. Like virtually every other legal industry survey that’s come out in the last few years, the Legal Needs Survey shows without question that online research, particularly on mobile devices, plays a major role in which law firm clients […]
10 Quick and Timeless Digital Marketing Tips
Let’s face it: creating and maintaining an effective digital marketing strategy is hard. It’s mostly because the digital landscape is always changing. New trends, social media platforms and viral campaigns are popping up all the time, and it can be difficult to know where your business fits in, which trends to jump on and which […]
Four Essential Steps to Creating a Commercial Real Estate PR Strategy
When done well, public relations has an exponentially positive impact on commercial real estate firms. PR is extremely cost effective, and it’s often considered more trustworthy than traditional advertising. Plus, earned media placements can be leveraged in so many ways, from sharing on social media to posting on your blog, long after they’re originally published. […]
Does Your Office Have More Generalists or Specialists?
You’ve probably heard of “generalists” and “specialists,” and you might have a sense of what each of those types of employees do. But what exactly are the differences between them? What roles do they excel in? And which one should you have more of at your firm? Generalists are the people you can count on […]
Berbay Visits the Gamble House
As a part of our Cultural Camaraderie program, the Berbay team was fortunate to take a tour of the famous Gamble House. The three-story home in Pasadena, California was originally intended as a winter residence for Mary and David Gamble of Procter & Gamble. After buying the lot in June 1907, the Gambles commissioned architects […]
Influencer Marketing – What It Is and Dos and Don’ts
Influencer marketing is a great way to reach a captive audience and leverage the trust that influencers instill in their followers. Wait…what? Influencer marketing? I digress. Influencer marketing is a buzzword in our industry to describe a form of marketing which is focused on key individuals to drive your brand’s message to the larger market. […]
Dos and Don’ts to Create an Authentic Law Firm Twitter Account
Law firm Twitter accounts often suffer from one major issue: they’re downright stale. That’s not a knock on the people who manage them; making the law sound exciting on social media takes a lot of time and practice, because there’s a fine line between sounding professional and sounding boring. And while it’s important to have […]
Increase Your Marketing Power with SMART Goals
In the business world, it’s not uncommon to hear people speak about the importance of setting SMART goals. The phrase was coined more than 30 years ago, but it’s no wonder why people continue to use it as a guide today; it’s a great tool for creating objectives that you can actually accomplish. The problem […]