Targeting a narrow market can yield more profitable results than pursuing a wider field. Join Principal Sharon Berman for our free webinar, “Switch to a Niche: Producing and Packaging Your Niche Practice” on Thursday, March 19 at 11:00 a.m. PT. The webinar will cover why segmenting your market makes for the most effective marketing, how to develop your niche initiative within a broader marketing program and how to package and repurpose the material you already have.
Exploring Substack: Should Your Firm Use It?
At our September 26 webinar, Account Director Aly Crea discussed the ins and outs of Substack, its evolution and how
September 27, 2024
