February 2025: The Power of Alumni Networks – A Strategic Tool for Business Development
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Cliffs Notes™ from Marketing Partner Forum 2025
Principal Megan Braverman discussed the latest in legal marketing and business development trends from this year’s Marketing Partner Forum – from what GCs want and AI’s role in marketing to recruiting and retaining high-performance teams. WATCH
Webinar Recording: Cliffs Notes™ from Marketing Partner Forum 2025
At our February 11 webinar, “Cliffs Notes™ from Marketing Partner Forum 2025,” Principal Megan Braverman discussed key takeaways from the conference, including: State of the legal market, and what do GCs want? Creating and nurturing a comprehensive referral program. AI’s role in law firm marketing and thought leadership. Recruiting, retaining and motivating high performing teams […]
Leveraging Finders, Minders, Grinders & Binders for Success
Firms that use the powerful team role framework – Finders, Minders, Grinders and Binders – are set up for growth and success. Principal Megan Braverman talked about how these roles fit into your firm’s marketing and business development efforts and where to start. WATCH
Webinar Recording: Leveraging Finders, Minders, Grinders & Binders for Success
Firms that use the powerful team role framework – Finders, Minders, Grinders and Binders – are set up for growth and success. These roles help firms meet growth targets, build team cohesion and tap into the full potential of individual strengths. Principal Megan Braverman discussed how these roles fit into your firm’s marketing and business […]
November 2024: The Evolution of Legal Marketing: From Tradition to Transformation
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October 2024: Your Website Bio Sucks and Here’s Why
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Webinar Recording – Exploring Substack: Should Your Firm Use It?
Account Director Aly Crea discussed the ins and outs of Substack, its evolution and how professional services firms can benefit from it. Watch the webinar here. Read the webinar transcript below. Good afternoon, everyone, and welcome to the Substack webinar. Thank you all for tuning in. I know people are just signing on right now, but […]
September 2024: To Post or Not To Post: Is Social Media Right for Your Firm?
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In Memory of Sharon Berman: Honoring Her Life & Legacy
It is with profound sadness that we share the passing of our dear colleague, mentor and friend, Sharon Berman, the Founder of Berbay Marketing & PR, on August 16, 2024. As we mourn her loss, we also celebrate the indelible mark Sharon had on professional services marketing and the Los Angeles community. Sharon began her […]