Owner and Principal Megan Braverman joined host Lindsey Busfield on the Personal Injury Marketing Minute podcast to offer insights on how personal injury firms can get the media attention they warrant. Many personal injury firms have cases with similar facts or underlying issues (such as auto accidents and slip-and-falls), making it challenging to differentiate their work and obtain media attention. To combat this, Megan suggests that personal injury firms leverage evergreen topics and use real-world data to provide insight into trends. Her and Lindsey also delved into the far-reaching benefits of a PR strategy, how to “newsjack” successfully and how firms can tell it’s time to hire a PR agency.
Personal Injury Marketing Minute was created by Optimize My Firm, an SEO and content marketing agency for law firms. Each episode covers marketing techniques, SEO tips, and operational strategies designed to attract new clients and boost revenue, with a focus on personal injury lawyers.
