Law Firm Marketers’ Longevity: 4 Reasons It Matters to Law Firms
September 5, 2017
In the past few months, I’ve met many law firm marketing directors who have been with their firms 3, 5, 7 years and more. This underscores the signi...
Dangers of Having a Dated Website
August 21, 2017
“Having prospects look at our website is like having me walk into a client meeting in sweatpants.”  This is the way a successful financial servic...
Does Your Office Have More Generalists or Specialists?
March 27, 2017
You’ve probably heard of “generalists” and “specialists,” and you might have a sense of what each of those types of employees do. But what e...
Influencer Marketing – What It Is and Dos and Don’ts
March 20, 2017
Influencer marketing is a great way to reach a captive audience and leverage the trust that influencers instill in their followers. Wait…what? Influ...
Media Training: Interacting with Media
March 6, 2017
Journalists are always looking for experts to contribute to their stories. The key to being called upon regularly is approachability and availabilit...
Marketing Dos and Don’ts for Financial Firms in Crisis
April 8, 2016
If you’re a financial advisor, you know all too well that the only thing constant in the market is change. Still, that doesn’t make a turbulent ma...
Writing to Win: The Value of Nominations
April 5, 2016
One of the most valuable tools in indicating your effectiveness within the legal landscape is the number of winning nominations that can be attributed...
Writing What Clients Want to Read: Three Tips for Writing a Great Attorney Bio
April 2, 2016
With 74 percent of clients visiting a law firm website before taking legal action, it’s critical that your website is a fine-tuned marketing machine...
Strengthening Your Writing Skills: The Heart and Soul of Effective PR
March 25, 2016
The February 2016 edition of Public Relations Tactics was the annual writing issue, and it was chock full of valuable and pertinent information every ...
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