Does Your Office Have More Generalists or Specialists?
March 27, 2017
You’ve probably heard of “generalists” and “specialists,” and you might have a sense of what each of those types of employees do. But what e...
Influencer Marketing – What It Is and Dos and Don’ts
March 20, 2017
Influencer marketing is a great way to reach a captive audience and leverage the trust that influencers instill in their followers. Wait…what? Influ...
Media Training: Interacting with Media
March 6, 2017
Journalists are always looking for experts to contribute to their stories. The key to being called upon regularly is approachability and availabilit...
Marketing Dos and Don’ts for Financial Firms in Crisis
April 8, 2016
If you’re a financial advisor, you know all too well that the only thing constant in the market is change. Still, that doesn’t make a turbulent ma...
Writing to Win: The Value of Nominations
April 5, 2016
One of the most valuable tools in indicating your effectiveness within the legal landscape is the number of winning nominations that can be attributed...
Writing What Clients Want to Read: Three Tips for Writing a Great Attorney Bio
April 2, 2016
With 74 percent of clients visiting a law firm website before taking legal action, it’s critical that your website is a fine-tuned marketing machine...
Strengthening Your Writing Skills: The Heart and Soul of Effective PR
March 25, 2016
The February 2016 edition of Public Relations Tactics was the annual writing issue, and it was chock full of valuable and pertinent information every ...
Sparking Your Attorneys’ Marketing Drive
March 19, 2016
When law firms take the initial step in ramping up their marketing momentum, oftentimes they come across the challenge of sparking that same marketing...
Are These Law Firm Myths Slowing Your Revenue Growth?
March 10, 2016
Despite attracting some of the best and brightest, the legal field isn’t known for being quick moving. Attorneys tend to be drawn towards proven met...
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