Lead Generation.

If your phone is ringing and ringing, bringing in business with every call, you can count yourself lucky. But don’t…

Published by: The Recorder By: Sharon Berman Your social circles are often rich with prospects and referrals, yet approaching friends…

I was riding in the elevator from the parking garage to my networking event with a man wearing a name…

By: Sharon Berman Published: The Recorder “Why should we track where our marketing leads comes from?” This question, posed by…

Again today I encountered this debate, which is really no debate at all. We are both saying the same thing,…

While shopping at one of my favorite stores recently, I received an unexpected reminder about the value of presentation when…

By: Sharon Berman Published: The Recorder When it comes to professional services, the primary purpose of marketing is to generate…

By: Sharon Berman Published: The Recorder True story: Several weeks ago, I had lunch with two partners from a boutique…

I met with a prospective client to present our proposal for marketing and public relations services, and at the end…