More than 8 in 10 employed Americans are stressed out by at least one thing about their jobs. Although this statistic may surprise you, luckily there are many practices you can do to minimize or eliminate stress. For our cultural camaraderie program this past month, the Berbay team met with instructor Natalie Bell to discuss mindful wellness.
Bell encourages mindfulness and paying attention to the present moment. Many of us dwell on the past or concentrate on the future. By paying attention to the present, we can listen and engage better while balancing what is needed in the moment.
One lesson Bell taught us about was the STOP exercise, which stands for: Stop what you are doing. Take a few breaths. Observe what you’re feeling. Proceed with what you are doing. The STOP exercise is a quick and easy way for individuals to bring clarity and concentration to the projects they are working on and the people they are talking to.
Berbay Marketing & PR’s cultural camaraderie initiative was recently launched to promote the health and wellness of our employees as well as to encourage team building.
From drafting articles to updating websites to hosting webinars, marketing can seem like an overwhelming task. Particularly for professionals with billable hours, it’s easy to push these items to the back burner. With both current and future business equally important, how does one find the right balance? Time management is critical in ensuring that your current clients are taken care of, all while increasing your visibility to potential clients. Below are four tips to better marketing time management.
Just like you would a client meeting, schedule a meeting with marketing. Start by blocking off an hour, or even just 30 minutes per week to devote to marketing. You’ll be surprised at how much work you can get done if your sole focus is on finishing up that article or making connections on LinkedIn.
Set small goals each week versus large goals over six months. Try spending 15 minutes every Friday afternoon making LinkedIn connections or 30 minutes brainstorming webinar topics. By taking these baby steps you will begin seeing marketing momentum before you know it.
Once you see all pending marketing items written down on paper, identify those with a deadline and start with those. However, prioritization isn’t always about meeting deadlines; activities without a due date can be equally as important. For example, setting up a lunch meeting with the potential new client that you met at the conference last weekend.
Marketing doesn’t have to be a one-man show. If you’re having trouble finishing an article, ask a junior associate to help or seek out a freelancer. If you’re having difficulty scheduling marketing time, ask an assistant who is familiar with your schedule to move some things around on your calendar. Delegate some of the nitty gritty marketing work to others and focus your time on other high-level marketing items.
Building relationships and connections takes time. Many lawyers, CPAs and other professionals are unrealistic about how quickly they can win new or additional business from prospects. It’s really a step-by-step process and every communication with a prospect or client is a touch point to move that relationship along.
Sally J. Schmidt, in her article, “Building Relationships with Contacts,” shares some creative and valuable examples of creating relationships and winning business:
• When you meet someone who works at a company that could be a good source of business, set up a Google alert on that person as well as the company. That way, when something pops up about them, you have a good reason (and opportunity) to follow up with them.
• When a financial institution client has only used you and your firm for a one-off project, offer to provide some free services; for example, in-house training for loan officers or CLE for the legal department. This helps more people in the organization understand what you do; they see your expertise and as a result, they get to know you better. All good reasons for giving you more business.