The Next Generation of Marketing: How to Make Millennials Loyal Customers
Analysts say that millennial consumers are driving the market, yet most marketers have no idea how to relate to them. Since millennials crave more personal interactions, it is important that they feel as if you are communicating with them, not to them. To make loyal customers of millennials, it is essential to understand and market […]
Understanding the “New” Newswire
Garnering the attention of media has only become more difficult with the advent of social media and other platforms where journalists are increasingly getting their news. Getting a news outlet to see your press release has become significantly harder, due in large part to newswires. Newswires, such as PR Newswire and Business Wire are still […]
Success Tips for the Savvy PR News Professional
Many public relations professionals want to get their work published, but not all of them know how to do it successfully. There’s a lot that goes into getting your piece published than writing it and pressing send. Below is some savvy, surefire advice on how to get what you want out of your PR career. […]
Gender Quotas: The Affirmative Action of the Corporate World?
Women make up more than 50.8 percent of the U.S. population, earn nearly 60 percent of undergraduate and master’s degrees and hold 52 percent of all professional-level jobs. However, in 2014, the percentage of women holding leadership positions was shockingly low. Only 4.6 percent served as a Fortune 500 CEO, 14.6 percent held an executive […]
The Human Element in Business Marketing
One of the main marketing breakthroughs of 2015 has been realizing the human element in Business to Business (B2B) marketing, which entails looking past the “business to business” label, and recognizing that the “Bs” in B2B are people too. It is important to view marketing from your client’s perspective, because even with all the changes […]
Capturing Value on Invoices
Invoicing for services delivered can be an arduous task for any professional services firm regardless of its size. While the invoicing process is often tedious, there is a tremendous opportunity to use invoices as a marketing tool to demonstrate the value you bring to your clients. This is especially true in the legal services industry, […]
Content Marketing – Easier Said Than Done
According to reports on North American B2B Content Marketing conducted by the Content Marketing Institute and Marketing Profs, 8% of public relations and marketing companies are effective at content marketing. Only 35% actually have a documented content marketing strategy, yet 54% complain about not having enough engaging content. A higher percentage of companies complain about […]
Marketing ideas from an unusual source: Artists who don’t think about marketing
In my travels, I have discovered that good ideas for marketing and public relations can develop anywhere. I recently attended the annual conference of the Society of North American Goldsmiths this year in Boston. You are correct if you imagine that the SNAG conference at first doesn’t look like a typical gathering of lawyers, CPAs […]
You Are Not Who I Thought You Were
Let’s face it. Aging isn’t always fun. Our hair turns gray or falls out, we develop wrinkles, and our health begins to deteriorate. That is life, and there is no way around it. The online world often serves as a platform for older professionals to portray a younger version of themselves because of the privacy […]
Digital Marketing: The Next Generation of SEO
“Reinvention” is the word being used to describe the next generation of Search Engine Optimization (SEO), with a heavy emphasis on strategic thinking, rather than quick tips and tricks. The thinking behind SEO strategies and the way we approach them is changing. The biggest shift in thinking occurs in our marketing strategies. Instead of asking […]