The Essential Elements of a QR Code Campaign
QR codes have been popping up everywhere – those black and white pixelated images found on anything from advertisements to actual products. At the Legal Marketing Association’s (LMA) Continuing Marketing Education conference, Jeff Gottschalk, CEO of GottyCode, addressed a few essential elements when incorporating a QR code campaign into your marketing, including: Ensure that your […]
How to Develop and Maintain a Successful Business Relationship with In-House Counsel
On October 9th, I attended a Los Angeles Intellectual Property Law Association (LAIPLA) panel discussion sharing insights on the challenges of and strategies for developing and maintaining successful business relationships with in-house counsel. The panelists included: Georgann Grunebach, Fox Group Legal, Vice President of Intellectual Property, and Jilana Miller, Senior Legal Counsel, Epson America Inc. […]
The “Big Guys” of Law Firm Web Development
By: Megan Braverman and Beth Miller
Establishing, maintaining or revitalizing a website demands the time and focus most lawyers would rather devote to their clients. That’s why many law firms outsource their web development and ongoing online marketing.
File That Under Old-Fashioned
I received a call from one of our vendors – a messenger service company – to touch base as we had not worked with them for quite some time. I explained that they were still our number one choice for messenger services, but we just haven’t had the need. I was pleasantly surprised when I […]
Berbay Corp. Exhibiting at Association of Legal Administrators in Anaheim
Flying High with Customer Service
With summer vacations wrapping up and the holidays just around the corner, travel season seems to stretch year-round. Airlines are always competing to find new and better ways to advertise their lowest fares, and convenience is a major benefit of making flight reservations online. However, in the beginning of August, Southwest had an online sale […]
Judging A Book By Its….Title
When doing business internationally, cultural differences are a tricky landscape to navigate. Recently, a Turkish colleague of mine and I were discussing a new book catering to English-speaking people who want to learn Turkish. The title, when translated, is very sentimental in nature. Although it seemed perfectly natural in the original Turkish, it’s not something […]
Berbay Corp. Sponsors Legal Marketing Association-Los Angeles’ 10th Annual Continuing Marketing Education Conference
Berbay Marketing & PR sponsored the Legal Marketing Association-Los Angeles’ (LMA-LA) 10th Annual Continuing Marketing Education (CME) Conference on September 28, 2012. The event, held at The Beverly Hills Hotel, featured 23 speakers discussing a range of topics that are trending in the legal marketing arena. Berbay is a continuing supporter of LMA-LA, an organization […]
Incorporating the Golden Ratio in Logo Design
Many professional service firms struggle with designing a logo that captures the “culture of the firm” while still appealing to their target markets. Ultimately, firms want to have a known and recognizable brand like many consumer companies, such as Apple, Toyota and Pepsi. According to the article “Golden Ratio in logo designs” there is a […]
“Transitioning from Service Partner to Rainmaker” Webinar Now Available
More than 60 professionals tuned in for last week’s webinar, “Transitioning From Service Partner to Rainmaker,” demonstrating how high a priority it is. In case you missed it, click here to watch the recorded the webinar. We’d welcome the opportunity to talk with you about developing your personal path from service partner to rainmaker.