Does Your Logo Need a Refresh?
Several clients and prospective clients have come to us recently with the notion of redesigning their current firm “look” to modernize it, make it more recognizable, or provide more flexibility on the firm’s future marketing materials. While these can all be good reasons for a redesign, it’s best to look past the surface variables and […]
First Impressions Last
I took a family member into a local outpatient surgery center this week. As we stepped out of the elevator, the first thing that jumped out at me was the amateurish-looking lettering on the wall signage welcoming visitors to the surgery center. The wording was composed of the kind of letters you buy from a […]
What impression do your holiday cards make?
Holiday cards can be an effective marketing tool—if they’re done right. The ones that leave a lasting impression on me are cards where someone has handwritten my name and signed it by hand. The gold star goes to cards that have a personal note. What a great way to remind a client, prospective client or […]
Why Branding Works
I saw a terrific example of why branding works on my recent vacation in Australia. Burger King is named Hungry Jack’s there. When BK decided to establish franchises in Australia, the name Burger King had already been taken by another takeout place. The Australian franchisee chose the name Hungry Jack’s, but used the same logo, […]