Podcast: Promote Yourself by Promoting the Successes of Others

Jessica Jaramillo is a solutions-focused collaborator helping attorneys grow their practice. As the Marketing Director at Ireland Stapleton Pryor & Pascoe, PC in the Denver office, she is responsible for raising the firm’s profile in the business community and developing and executing the firm’s strategic marketing plan. Jessica works with the firm’s attorneys and practice groups to create and implement client-focused business development initiatives.
She has successfully spearheaded programs to improve marketing and business development infrastructure and increase accountability, bringing synergy and alignment to practice management.

Prior to joining Ireland Stapleton Pryor & Pascoe, PC, Jessica worked for the legal marketing firm Alyn-Weiss & Associates, overseeing marketing and business development programs for small to mid-size law firms in the United States.

Jessica is the former President of the Legal Marketing Association’s Southwest Region and currently serves on the board of directors.

What you’ll learn in this episode:

  • Why it’s important to create “champions” who can speak to the quality of your work and the value of your position as a marketer.
  • Why listening to your team members and understanding what is needed in a project to reach your goals is the number one key to success.
  • Why legal marketers need to learn to say “no” and manage expectations.
  • What questions to ask when evaluating a potential new position in law firm marketing.
  • Best practices for implementing client relationship management (CRM) software to track referrals.

How to contact Jessica Jaramillo:

Podcast: Demonstrating Your Capabilities & Diversity to In-House Counsel

Tyrone Thomas, Jr. is a seasoned legal and strategic business advisor. He is currently Deputy General Counsel at Invenergy, LLC, a global leader in energy solutions, based in the Chicago office. Tyrone leverages his broad experience to provide effective counsel on a wide range of legal, business, administrative and risk management issues with a focus on complex commercial contracts, real estate, permitting, construction, procurement and litigation/ADR management. He has led diverse teams of professionals in numerous acquisitions, dispositions and project financings of utility-scale energy facilities; negotiated land rights for more than one million acres of real property globally; and managed the negotiation and faithful execution of key construction and procurement documents for dozens of utility-scale energy projects.

Prior to joining Invenergy, Tyrone was in private practice at DLA Piper, Hanson Bridgett, and Gould & Ratner.

Tyrone is actively involved in Invenergy’s diversity and inclusion efforts and is a 2019 Fellow with the Leadership Council on Legal Diversity (LCLD). He frequently speaks on the advancement of diverse candidates into leadership positions within the legal community.

What you’ll learn in this episode:

  • How lawyers and law firms can most effectively market themselves to corporate companies like Invenergy.
  • Why it’s critical to demonstrate your expertise on your website through published articles, white papers, speaking engagements and more.
  • The importance of diversity and inclusion, and how it benefits law firms.
  • What the Leadership Council on Legal Diversity (LCLD) is and how it promotes diverse representation within the legal community.
  • Why being a member of LCLD and ranked by Chambers and Partners can be a valuable and powerful tool for law firms wanting to market themselves.

Additional resources:

Podcast: Making the Jump to a New Practice Area

Morghan Richardson is a divorce attorney, consultant and mediator in New York City, and a partner at the law firm of Davidoff Hutcher & Citron LLP. Experienced in litigation and family law issues that accompany divorce, Morghan counsels on issues such as custody, child support, father’s rights and marital property issues, including asset discovery and protection. She has been named a New York Rising Star by Super Lawyers every year since 2013, and participates on the New York State Bar Association’s Section for Women in the Law.

Prior to law school, Morghan was a news reporter in Texas and Florida, and after law school, she worked as an extern for Federal Magistrate Judge Louis Moore in the United States Court for the Eastern District of Louisiana.

What you’ll learn in this episode:

  • Why it’s important to network in law school and get a better sense of what areas you want to practice in.
  • Advice for lawyers looking to make a change in their career and what steps to take.
  • How lawyers can brand themselves as a figure of authority in their practice area via social media.
  • How to integrate technology to benefit your practice.

How to contact Morghan Richardson and additional resources:

Podcast: Future-Proofing Your Law Firm

David Cambria, Global Director of Legal Operations at Baker McKenzie in the firm’s Chicago office, has led significant transformational changes in the way corporate legal departments and law firms conduct business. A true innovator, he has successfully bridged the gap between law and business, and is at the forefront of developing the processes, programs and resource organizations that help law departments work more effectively and in alignment with their business goals.

With a focus on developing best in class law, compliance and government relations operations, David has led remarkable transformations for some of the largest operations in the world. A firm believer in developing the next generation of leaders through consistent engagement, mentorship and expectations, he enjoys seeing the results of his training practices in performance and outcomes, and thrives on doing what he feels is at the core success of his career – guiding transformation, growth and turnaround projects.

David is a published author and award-winning industry leader and speaker.

What you’ll learn in this episode:

  • Why law firms have only recently begun thinking about future-proofing their business.
  • How to reduce the problem of “transactional friction” between a firm and its clients.
  • Why lawyers should consider strengthening their math skills to better understand their firm’s data points and the power this gives them.
  • Why legal operations efforts are scalable, effective and increasingly necessary for firms of every size.
  • Trends in legal operations.

Additional resources:

Podcast: Creating a Living, Breathing Strategic Plan

Kate Pearch, Chief Marketing & Business Development Officer at Morris, Manning & Martin, LLP, focuses on the firm’s exceptional client service approach to strengthen its brand and position in the marketplace. She leads successful collaborations between the marketing team, executive committee and practice leaders. Her responsibilities include designing and implementing marketing and advertising, communications, public relations, practice growth, strategic development, and leadership succession programs.

In addition to leading the Marketing & Business Development department, Kate serves on the MMMPact Committee, which oversees the firm’s corporate social responsibility outreach, and she co-directs the MMM Women’s Initiative, a division of MMMPact focusing on mentorship, business development and retention for women attorneys. She also co-founded the firm’s Recruiting, Retention & Training Committee, an internal leadership group that helps develop, promote and retain talented associates.

What you’ll learn in this episode:

  • How a strategic plan can reinforce your firm’s culture and ensure you’re going in the right direction.
  • How to spearhead a major strategic planning process and overcome resistance.
  • How to define your strategic planning goals and measure success.
  • How to set the foundation for launching initiatives such as recruiting and retention, and encourage attorneys to participate and collaborate.
  • Why it is important to partner with administrative leaders within your firm to grow your marketing initiatives.

How to contact Kate Pearch:

Podcast: Keeping the Ship on Course During a Merger

Kathleen Flynn was the former Chief Marketing Officer at Bryan Cave Leighton Paisner based in the firm’s San Francisco office. She is responsible for planning, directing and coordinating the firm’s global marketing and public relations efforts as well as supporting the firm’s business development activities. Additionally, she has significant experience in the areas of general management, strategic planning, brand management and sales and marketing.

From a marketing perspective, Kathleen had significant involvement in the 2018 merger between U.S. firm Bryan Cave and U.K. firm Berwin, Leighton, Paisner. The new global law firm now boasts 32 offices in 11 countries, with the largest office in London.

Prior to joining Bryan Cave, Kathleen was the Chief Marketing Officer at Sedgwick LLP for more than 10 years. In that role, she built and managed the firm-wide marketing and business development program for the international law firm’s 16 offices. Prior to Sedgwick, Kathleen was founder and president of Marketing Visions, a full-service marketing and public relations agency based in Moraga, CA, and has held marketing leadership positions at Cooley LLP; Fenwick & West LLP; Littler Mendelson P.C. and Coopers & Lybrand.

Kathleen is a recipient of the Legal Marketing Association, San Francisco Chapter’s Rella Lossy Professional Achievement Award and has held several leadership positions with LMA. She is also past president of the Public Relations Society of America’s Oakland/East Bay Chapter.

What you’ll learn in this episode:

  • How spending two years sailing around the world taught Kathleen to help lawyers overcome their intimidation of marketing and business development.
  • Advice for legal marketers going through a merger.
  • How flexibility, selflessness and awareness of cultural differences is key to ensuring good working relationships.
  • How legal marketers can best build and expand their networks.

Additional resources:

Podcast: The Power of Law Firm Networks

Lindsay Griffiths is the International Lawyers Network’s (ILN) Director of Global Relationship Management based in New Jersey. She works closely with the Network’s Executive Director on the oversight and management of day-to-day operations of ILN. Lindsay develops strategies and implements plans to achieve ILN’s goals and shares responsibility with the Executive Director for recruitment, member retention, and maintaining a high level of service to members. She is engaged in the legal industry to stay on top of trends, both in law firms and law firm networks.

During her tenure, the ILN has been shortlisted as a Global Law Firm Network of the Year by The Lawyer for 2016 and 2017 and included as a Chambers & Partners Leading Law Firm Network since 2011. She was awarded “Thought Leader of the Year” by the Legal Marketing Association’s New York chapter in 2014 for her substantive contributions to the industry and was recently included in Clio’s list for “34 People in Legal You Should Follow on Twitter.” Lindsay was also chosen for the American Bar Association Journal’s inaugural Web 100‘s Best Law Blogs.

What you’ll learn in this episode:

  • The benefits of joining a law firm network beyond referrals.
  • What work the ILN does to help its member firms.
  • Trends in the current legal market both in the US and worldwide, including “merger-mania” between firms.
  • How to identify which network is a fit for your clients, culture and specializations.

Additional resources:

Podcast: The Power of Specialization

Donald Snyder, CPA and partner at accounting and consulting firm Green Hasson Janks in the firm’s Los Angeles office, has more than 35 years of experience in public accounting and chairs the firm’s Assurance and Advisory Department, the Quality Control Department and the Food and Beverage Practice. He provides audit, accounting and consulting services to clients in the food distribution, food processing and manufacturing industries.

A frequent lecturer and author, Donald addresses topics such as internal accounting controls, and fraud prevention and detection in the workplace. He also writes for the firm’s CPA Food Bites blog and is a co-author of Green Hasson Janks’ annual Food and Beverage Whitepaper.

Donald is a member of the California Society of Certified Public Accountants and the American Institute of CPAs. He currently serves on the Board of Directors for the Children’s Nature Institute and his synagogue. Additionally, Donald is head of the Finance Committee at Pressman Academy.

What you’ll learn in this episode:

  • Steps to identify your niche and market yourself.
  • Why specialization doesn’t mean you’ll lose out on business in other areas.
  • Why it’s important to act strategically and have clear plans when moving into a new niche.
  • The importance of having a true passion for and a foundation in your chosen niche.

How to contact Donald Snyder:

Podcast: Executing A Successful Law Firm Rebrand

Lisa Simon is the Chief Marketing and Business Development Officer at Lewis Roca Rothgerber Christie LLP located in the firm’s Phoenix office. She creates and implements innovative business development and marketing strategies that build the firm’s brand, increase awareness and relevance to drive revenue. Lisa provides strategic leadership and support to the firm’s managing partner, practice group leaders, office leaders, marketing professionals and others in establishing and achieving business development goals.

Lisa served as Legal Marketing Association (LMA) President in 2008 and has held numerous industry and community leadership positions within the organization, including as a member of the Board of Directors. In 2017, she was inducted into the LMA Hall of Fame.

What you’ll learn in this episode:

  • How law firm branding has evolved in recent years.
  • How firms can practice “people-to-people” marketing.
  • Why you should have a firm or department retreat and the best practices for holding them.
  • Where to begin if you want to launch a client service and experience program.
  • Advice for those starting a career in legal marketing.

How to contact Lisa Simon:

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