Berbay Marketing & PR Marketing and Public Relations Principal Sharon Berman presented, “Current Trends in Marketing and Public Relations” to the Orange County Association of Legal Administrators (OC-ALA) on Tuesday November 19, 2013. Ms. Berman shared the latest trends in marketing and business development, such as the emergence of new search engine optimization strategies, the importance to firms of marketing their professional fees, and integrating legal project management into a client development initiative.
Founded in 1971, The Association of Legal Administrators is an organization of more than 10,000 legal professionals who serve the community within national, regional and local chapters. ALA promotes competence and professionalism of legal administrators and other members of the legal management team through continued educational seminars and forums.
To learn more about marketing and business development trends or to have Ms. Berman present to your firm, contact firstname.lastname@example.org or call us at (310) 914-4200.