Erica: Whether it’s following up with a reporter, coordinating an interview or ghost-writing an article, everyday is full moving pieces. I take pride in handling those by being detail-oriented and organized. My focus is on keeping two steps ahead and addressing your questions before you even ask. When I talk with you about your work, I listen for that which might interest the media in your target market. Our clients are often so close to their work, they don’t recognize what might make great material. Because it’s our job to hear things differently, we can identify newsworthy topics that we can leverage to the media. There are several ways to do this: submitting you as a speaker at industry conferences, pitching the trends to the media for by-lined articles or developing a webinar series. At Berbay, we’re the experts in leveraging your expertise.